Senior Marketing Manager, Institutional Clients

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

The Opportunity

HSBC Corporate and Institutional Banking (CIB) is looking for a Senior Marketing Manager to shape and execute global marketing initiatives for our Institutional clients. The role is focused on revenue growth, enhancing client engagement and strangthening HSBC’s presence with multinational corporates. Working across Coverage, Sector Coverage, Strategy, Product and Marketing you’ll turn client needs and market insight into campaigns, content and events that support origination and deeper relationships. You’ll develop distinct value propositions and narratives for key client groups including Liquid Investors, Illiquid Investors, Banks (inc Fintech), Insurance and Public sector. Success means measurable impact on brand and engagement and clearer influence on pipeline, revenue and market share. This role sits within CIB Marketing.

What you'll be doing

• Set the global marketing strategy for Institutional clients aligned to commercial growth objectives.
• Identify and prioritise marketing opportunities across the segment to support acquisition and relationship deepening.
• Shape and deliver marketing programmes that support origination of new deals and increased market share.
• Develop clear value propositions and tailored narratives across priority client groups and sectors.
• Partner with Product and Business Marketing to align solutions with client needs and go-to-market plans.
• Create integrated campaign concepts that build brand awareness and client engagement and partner with Marketing Services to deliver impact.
• Establish the content strategy across thought leadership, digital content and client success stories and manage delivery for ongoing relevance.
• Oversee performance tracking across brand, engagement, pipeline influence, revenue and campaign effectiveness then refine plans using data insights.
• Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions.

What we're looking for

• Substantial B2B marketing experience within global banking or financial services and/or experience in corporate coverage.
• Apply a strong understanding of CIB segments, products and services when shaping marketing strategies.
• Translate client and market insights into effective marketing strategies, campaigns and measurable outcomes.
• Build value propositions and positioning that speak to segment and sector needs across diverse Institutional client groups.
• Deliver integrated campaigns and content programmes across channels including thought leadership and digital content.
• Shape events strategies and deliver strategic client forums and executive briefings in partnership with Events teams and the business.
• Direct work across global, matrixed teams to ensure coordinated delivery across regions and stakeholders.
• Evaluate performance using brand, engagement, pipeline and revenue metrics and use insights to improve effectiveness.

Marketing that strengthens institutional relationships

This is a chance to set the agenda for how HSBC shows up for Institutional clients across CIB and to translate market themes into practical, high-impact marketing. You’ll work across a global stakeholder group to deliver campaigns, content and events that support client acquisition and deeper relationships. If you want your work to be closely tied to commercial outcomes and measurable performance this role offers the scale and access to make that happen. Apply to help shape how we engage Institutional clients globally.

Opening up a world of opportunity.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

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