Senior Digital Marketing Manager

Senior Digital Marketing Manager
Position Overview
The Senior Digital Marketing Manager is responsible for owning and optimising Advania UKI’s digital marketing performance across all core digital channels. Reporting to the Head of Campaign Delivery & Digital, this role is a senior, hands‑on position focused on driving measurable demand, engagement, and conversion through digital execution excellence.

The role spans SEO, SEM, owned, earned and paid social, website development, and email, and requires a strong, practical understanding of AIO (AI Optimisation) and the application of AI as a tool to improve digital performance, insight, and efficiency.

This role works closely with Growth Marketing, Marketing Business Partners, Marketing Operations, designers, and agencies to execute high‑quality, data‑led digital activity aligned to GTM priorities.

What Success Looks Like

• Strong digital contribution to pipeline and growth

• Improved performance across search, paid media, and AI‑driven discovery

• Well‑optimised website and email channels supporting GTM execution

• Clear, sustained improvements in efficiency and conversion

• Digital recognised as a core execution engine within Advania UKI Marketing

Salary & Benefits

The budgeted salary for this role is between £60,000 - £70,000 a year , depending on experience.

Click here for the list of benefits.

Hybrid working

We recognise the benefits that remote and flexible working brings.

We operate a hybrid working policy that allows our employees to balance time in the office and time from home. Each team within our organisation can decide how to implement this policy. If you have any questions after applying, please reach out to our recruitment team.

Responsibilities
Some of your day-to-day responsibilities will include:

Own and optimise performance across:

• SEO & AIO – organic performance, technical SEO, content optimisation, and optimisation for AI‑driven discovery

• SEM / Paid Search – planning, execution, optimisation, and ROI

• Paid Social – targeting, creative testing, optimisation, and performance measurement

• Owned & Earned Social – channel optimisation, engagement, and amplification

• Website Development & Optimisation – UX, CRO, content structure, performance, and governance

• Email Marketing – campaign execution, nurture optimisation, and lifecycle impact

In addition, you will be able to:

• Own SEO strategy across technical, on‑page, and content optimisation

• Apply AI and automation tools to improve digital execution and insight

• Work closely with the Head of Campaign Delivery & Digital to plan, prioritise, and optimise execution

• Own digital performance reporting across all channels

• Track KPIs including traffic quality, engagement, conversion, CPL, pipeline influence, and ROI

Qualifications & Experience

The right candidate for this role will have:

Essential:

• Significant B2B digital marketing experience, ideally within technology or IT services

• Strong hands‑on expertise across SEO, SEM, paid & organic social, website optimisation, and email

• Proven ability to drive measurable demand and conversion

• Strong understanding of AIO and AI‑influenced search/discovery

• Practical experience using AI tools to improve marketing performance

• Strong analytical capability and confidence using data to drive decisions

Desirable:

• Experience working in HubSpot‑centric environments

• Experience supporting ABM or partner‑led GTM

• Agency management experience

• Experience in matrixed or multi‑business‑unit organisations

About Us:
We are the tech company with people at heart.

At Advania, we believe in empowering people to create sustainable value through the clever use of technology. As one of Microsoft's leading partners in the UK, specialising in Azure, Security, Dynamics 365, and Microsoft 365, we have a proven track record of success in delivering transformational IT services.

Our Selection Process:

We are committed to ensuring an equitable experience for all candidates, regardless of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, gender identity, or any other basis as protected by applicable law.

Please do let us know if you’ll need any reasonable adjustments as part of the selection process by highlighting these on your application form.

As part of our commitment to our clients we will need to carry out background checks, including a criminal record check, for all offers of employment. If you have any unspent criminal convictions or questions about the screening process, please notify your recruiter once the application has been submitted.

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