Director end - end marketing lead

Working with Us

Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more careers.bms.com/working-with-us .

Position Purpose

BMS is in process of rewiring our marketing approach and moving toward a best-in-class, AI-driven marketing model.

AI will play a key role in increasing our speed, relevance, and impact of both our insight driven strategic choices along with our customer-facing content, empowering our marketers to deliver exceptional customer experiences.

Achieving our AI-driven marketing vision requires a full transformation of our capabilities, processes, and tools.

We are looking for a dynamic, high-energy commercially minded team members to collaborate with our Marketing and Launch Excellence Team, our brand and market cross-functional teams, our Agencies, and Consulting Partners, guiding these teams and the organization through this exciting evolution.

These candidates should be commercially savvy as well as have excellent interpersonal and communication skills to drive the change required to revamp our marketing approach and drive impact

Key Responsibilities

• Embrace, build, and extend the AI-driven marketing vision including implementing the GenAI-enabled Content Hub
• Collaborate with key cross-functional partners including Marketing and Launch Excellence, Worldwide Commercialization Learning, key brand and market leaders, Agencies, and Consultant Partners to drive adoption and embed revamped AI-driven processes, tools, and capabilities
• Develop and execute comprehensive change strategies, including stakeholder identification and engagement approaches, informed by deep insights from the market and brand levels
• Partner with cross-functional leaders to design tailored change initiatives that implement tactical execution, adapting by brand and market as necessary to ensure success
• Establish and leverage global communications frameworks, identify and enable change champions across the organization and fostering a deep culture of advocacy
• Shape, communicate, and evolve a compelling transformation narrative that aligns with our strategic vision
  
  

Required Education and Experience

• BA/BS required with advanced degree preferred
• 6 years of pharmaceutical or healthcare related industry required, with a minimum of 4 years of relevant commercial experience
• Experience collaborating with cross-functional teams, particularly in shaping and executing tailored training programs (in collaboration with Worldwide Commercialization Learning) that build capabilities and facilitate effective adoption of new tools and processes
  
  

Required Competencies

• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels including demonstrated ability to collaborate and communicate with brand and market-level leaders
• Demonstrated ability to guide and align the organization through transformative change. Cultivate stakeholder engagement and enablement of change champions to drive and sustain adoption
• Proven track record of managing complex rollout plans while remaining agile in adjusting tactics and timelines to address the unique needs of varying brands and markets
• Ability to leverage brand and market insights to inform stakeholder strategies and tailor initiatives accordingly
• Expertise in crafting clear, compelling, and inspiring global communications that drive understanding, engagement, and advocacy across the organization
• Working knowledge of AI platforms, tools, and prompts for marketing
• Ability to travel up to 30% to engage with global teams and stakeholders in support of change management initiatives
  
  

If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers

With a single vision as inspiring as Transforming patients' lives through science™ , every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in a supportive culture, promoting global participation in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has an occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected] . Visit careers.bms.com/ eeo -accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.

Bristol Myers Squibb is Disability Confident - Employer

A UK Government scheme