Clinical Territory Manager Paediatrics - Hampshire & IOW, Sussex
- Develop and implement cross functional account plans aligned to national strategic priorities
- Monitor performance against business plans and provide monthly business reviews to the paed RBM
- Identify and profile Key Opinion Leaders and Key Influencers. Devise specific action plans for their management with cross functional input from medical/marketing
- Deliver against commercial and activity targets as defined by account plans/SIS scheme and activity KPIS
- Provide information and insights to inform category forecasting and activation plans
- Create customer investment plans (territory budget) & define return on investment working closely with regional team and RBM
- Work with the adult contract account manager to optimise paediatric portfolio usage across hospital setting: optimise Nutricia contract formulary listings, drive niche product listings in competitor contracts and drive branded discharge
- Achieve positive formulary and guideline product listings through influence of key HCP/NHS stakeholders (in conjunction with paed RBM/HDM)
- Monitor and track guideline performance, across territory with support of paed RBM/HDM
- Develop a value-based proposition for stakeholders within ICB, ICS, Place, PCN (in conjunction with paed RBM/HDM)
- Deliver against key opinion leader/ influencers plan within ICS/PCN/HB and other NHS bodies through cross functional working with paed RBM/paed HDM
- Effective management and mobilisation of KOLs/Commercial advocates.
- Clinical stakeholder management to deliver superiority messages.
- Support the Nutricia enteral feeding contracts where required
- Involvement in customer symposiums, educational meetings as appropriate in line with account plans
- Engage cross functionally to drive business growth and deliver against expectations and KPI's
- Build the credibility and relevancy of the paediatric Nutricia portfolio across the full health economy (hospital and community), driving both commercial opportunity and patient value
- Drive and implement guideline and pathway strategy (allergy and growth) through close cross functional working to provide bespoke value propositions and market share optimisation
- Internal - Healthcare Paediatric team incl Paediatric Strategy, Commercial Effectiveness, Healthcare Development RBM & Contract Strategy, Medical Science & Market Access, Marketing (Consumer) and Sales (Trade) as relevant
- External - HCPs including Paediatric Dietitians, Paediatricians, GP's, Pharmacists etc, NHS stakeholders & budget holders as well as key opinion leaders
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