Specialist - Communications, Events & Development Marketing EMEA

Wyndham Hotels & Resorts is now seeking a Specialist - Communications, Events & Development Marketing EMEA to join our team in London, United Kingdom.

Job Summary

The role requires a dynamic and experienced individual to work within their multifaceted role.

It requires hands-on expertise in event management, stakeholder engagement, franchise communications, internal corporate communications, and content management.

The role holder will play a pivotal role in elevating Wyndham's presence in the industry, strengthening partner and franchise relationships, and fostering a positive organisational culture.

Successful candidates will need to provide evidence of their right to work in the UK.

Responsibilities

Event Management

Industry (Development) Events:
• Oversee the planning, execution, and on-site management of key industry events such as IHIF, ITB, WTM, ATM, HICSA, AHC, R&R, and others.
• Work with regional Development teams to support industry conferences and development events, including stand design, collateral, advertising, and hospitality.

Partnerships & Sponsorships:
• Maximise ROI and brand impact through strategic management of partnerships like Questex, ensuring Wyndham is recognised as a leading industry player.

Supplier Collaboration:
• Work closely with internal teams and external vendors to ensure seamless event delivery.

Project Coordination:
• Act as the primary contact and project lead for all events, coordinating roles across Communications, Marketing, and Development teams.
• Coordinate with Event Captains on logistics and execution.

On-site Activation:
• Be present at events to oversee execution, troubleshoot issues, and ensure smooth activation.

Campaign Management:
• Develop and execute pre- and post- event campaigns to generate leads, increase engagement, and amplify event impact.
• Promote Wyndham’s brand through sponsored content, native articles, and social media during major hotel investment events.

Executive Summits:
• Facilitate the planning, coordination, and execution of regional Executive Summits, managing all stakeholder involvement.
• Collaborate with internal teams and external suppliers for seamless summit delivery.
• Drive targeted messaging to enhance owner satisfaction and engagement during these events.

Communications

Franchise Communications:
• Manage ongoing communication with franchise hotel partners, ensuring consistent messaging and updates.
• Develop content for newsletters (e.g., CheckIn), Wyndham Community, and other channels.
• Collaborate with Marketing and Central Operations to implement promotional campaigns and operational updates.
• Innovate new methods for effective franchise communication.

Internal Communications:
• Develop and maintain internal communication channels (e.g., newsletters, Microsoft Teams, Town Halls).
• Curate and distribute engaging content to foster a positive organisational culture.
• Collaborate with HR, leadership, and other departments to ensure consistent messaging aligned with company goals.
• Support broader corporate communications efforts on platforms like LinkedIn and global channels.

Responsibilities (cont'd)

Development Marketing & Support

Content
• Lead content creation across B2B social media, video, newsletters, websites, and thought leadership platforms.
• Ensure data accuracy and consistency across all content platforms.
• Manage relationships with external agencies, overseeing deliverables and budgets.
• Conduct sector competitive audits and monitor campaign performance, adjusting strategies as necessary.

Collateral & Brand Materials
• Develop and update all/ any marketing collateral, presentations, pitch decks, brochures, and digital content that support development projects.
• Source innovative branding and merchandising ideas to strengthen Wyndham’s market presence.

Stakeholder Alignment
• Collaborate with Marketing and Development teams to align messaging and initiatives with project milestones and stakeholder expectations.

Ad-hoc projects

• Support special projects and initiatives as required, contributing to the broader strategic goals of Wyndham Hotels & Resorts.

Abilities/ Key Competencies/ Skills

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience. This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.

• Exceptional communication, written and verbal
• Social media savvy
• Creative
• External agency and budget management
• Eye for detail
• Relationship building
• Organization and planning
• Out-going and dynamic
• Initiative-taking and action-oriented
• Passionate about the hospitality industry
• Flexibility
• Collaboration
• Multi-tasking
• Entrepreneurial learning

Experience/ Certificates/ Education

• Strong knowledge of digital marketing, branding, and public relations strategies.
• Excellent written and verbal communication skills with the ability to craft compelling narratives.
• Knowledge of design platforms such as Adobe Creative Suite or Canva will be beneficial, but not necessary.
• Ability to work in a fast-paced, dynamic environment with multiple stakeholders and deadlines.
• Experience in event planning and investor relations is a plus.
• Passion for hospitality, real estate development, and branding.
• Demonstrable relevant B2B marketing and events experience.
• Hospitality Management or Marketing Bachelor degree or above.
• Excellent knowledge of Microsoft Word, Excel and PowerPoint.
• Good knowledge of the hotel and real estate industries.

COMPANY OVERVIEW:

Wyndham Hotels & Resorts is the world’s largest hotel franchising company by the number of properties with approximately 9,200 hotels across over 95 countries on six continents. Through our network of approximately 872,000 rooms appealing to the everyday traveler, Wyndham commands a leading presence in the hospitality industry. Headquartered in Parsippany, N.J. with offices around the world in London, Shanghai, Buenos Aires, Dubai and more, Wyndham employs more than 2,000 corporate team members worldwide who are dedicated to the Company’s mission of making hotel travel possible for all. Supporting thousands of franchisees and a growing global portfolio of 24 hotel brands—think household names like Wyndham, La Quinta, Ramada, Days Inn and Super 8—Wyndham team members are a widespread group of individuals with diverse interests and backgrounds. Our unique Count on Me culture, commitment to flexibility and core values of Integrity, Accountability, Inclusivity, Caring and Fun are just part of what continues to make Wyndham an award-winning best place to work.

Job Location: WHG United Kingdom, 4th Floor, 3 Shortlands, Hammersmith, London W6 8DA
Employment Status: Full-time

Employment Disclaimer

In some locations around the world, Wyndham Hotels & Resorts manages hotel properties on behalf of a third party owner. At many of those properties, the Hotel owner is the actual employer, and Wyndham Hotels & Resorts performs recruiting and hiring functions on behalf of the owner. I understand and agree that, by applying through this site, I may be applying for a position with a company other than Wyndham Hotels & Resorts where Wyndham Hotels & Resorts is serving only as the recruiter and will not be my actual employer.