Digital Optimisation Coordinator

Urban Outfitters
East London

Urban Outfitters started out as a single boutique in 1970s Philadelphia with creativity and uniqueness at its core. 50 years on, and over 60 stores across Europe later, we’ve become a destination for emerging design, unexpected styling, One-Of-A-Kind vintage and homeware that makes you want to hit the share button. 

We speak to a social community of over 10 million forward-thinking individuals, bringing together a nostalgia for the past with an enthusiasm to shape the future. The UO community are culturally aware, they shape the music scene, they live a digitally native life and they wear style trends before anyone else. At our core, we empower our customers and staff to express themselves, unapologetically, living life in a way that's truly authentic to them.

We are always excited to bring new talent into the room, especially if you share our values:
  • Progressive — we move with the mood
  • Creative — we champion limitless minds
  • Inclusive — we open our platforms to all communities
  • Responsible — we work to reduce our impact on the environment
  • Compassionate — we care for each other beyond the 9 to 5


Sound like you, why not join us?

Role Summary

We are looking a creative and dynamic Digital Optimisation Coordinator to join our team here at Urban Outfitters! You will play a key role in the running of our day-to-day website operations, working closely with our Digital Marketing teams to execute strategy across sites and markets.

What You'll Be Doing:

  • Acting as first point of contact for cross-functional teams - customer service, technology and testing.
  • Manage promotional set up and QA, ensuring promos are represented consistently across all sites and devices. Organising meetings, agreeing actions and communicating decisions to wider teams.
  • Key stakeholder for system STEP, owning the roadmap and working directly with technology team to launch updates and processes.
  • Investigating and troubleshooting potential site or process issues, using insights to determine areas of focus. Suggesting solutions and improvements. Reporting and following up on any reported issues - logging tickets, providing information, and escalating where required.
  • Manage the product copy process, overseeing TOV and best practices.
  • Owns SEO copy updates, working closely with Digital Marketing teams to execute strategy across sites and markets.
  • Leads EU market specific visual merchandising and algorithms.
  • Optimising ratings and reviews, working closely with team to continue to grow review coverage on site and utilise to help CVR.
  • Oversee the Digital Optimisation Assistant.

What You'll Need:

  • Strong ecommerce experience
  • Skills in copywriting or similar experience
  • Ability to prioritise and manage multiple and competing priorities
  • Ability to work independently
  • Ability to grasp multiple technical systems quickly
  • Excellent organizational skills
  • Strong team player with the ability to make and maintain connections across the business
  • Experience working across multi-lingual, multi-currency localised website is beneficial


The Perks

Work-life balance:

  • Flexible start and finish times
  • Bring your dog to work

Wellbeing:

  • Employees Assistance program to support with mental, physical and financial health
  • Fully equipped free gym and on-site wellness room in Brick Lane and 50% discount of external gym memberships
  • Private Medical Insurance

Employee Discount:

  • Up to 40% off at all URBN Brands

Community:

  • One paid day to either volunteer or fundraise for a charity of your choice

Travel:

  • Cycle to work scheme, season ticket loan

Continued Development:

  • We offer structured support within the business alongside continued learning and development

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. We provide equal employment opportunities regardless of age, sexual orientation, sex, gender reassignment, pregnancy, marital status, religion, race, or disability. We base all our employment decisions on merit, job requirements and business needs.

Posted 2025-08-26

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