Store Manager

M&S Opticians
London

About the Role

As an M&S Opticians Manager, you will be responsible for driving sales performance, building customer awareness, and growing the business while ensuring an exceptional customer experience. Your leadership will be key in managing a high-performing team, including clinical professionals, and fostering a culture of excellence. With a strong understanding of sales delivery and business growth, you will take ownership of the store’s success, utilising your commercial awareness and strategic thinking to maximise performance.

Key Responsibilities

  • Lead, onboard, and develop team members to reach their full potential
  • Lead the promotion of M&S Opticians throughout the store to drive customer engagement
  • Maintain high sales performance while ensuring excellent customer service
  • Manage resources effectively to maximise sales and conversions
  • Build strong working relationships with the clinical professionals in store to optimise their contribution to sales and service
  • Work towards achieving Key Performance Indicators (KPIs) and sales targets
  • Implement company policies, procedures, and systems efficiently
  • Identify and implement strategies for business growth and customer retention
  • Ensure compliance with data protection, safeguarding, and company policies

About You

You are an experienced retail or optical manager with a strong track record in driving sales, leading teams, and delivering outstanding customer service. A confident and inspirational leader, you excel at developing your team, fostering a high-performance culture, and maximising business growth. With strong commercial awareness, problem-solving skills, and a strategic mindset, you are always looking for ways to enhance the customer experience, efficiency and performance. Your ability to adapt, self-reflect, and implement improvements makes you a key driver of success.

Key Requirements

  • Proven experience in people management within an optical retail setting
  • Strong leadership and team development skills
  • Ability to drive performance and achieve business goals
  • Excellent problem-solving and critical-thinking abilities
  • Strong technical and commercial awareness
Posted 2025-07-01

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