International Audience Strategist - London, N1C 4AG

International Audience Strategist - London, N1C 4AG, United Kingdom

The A Side: A Day in The Life  

As an International Audience Strategist, your day will be a dynamic mix of strategic planning, collaboration, and creative problem-solving. You’ll start by reviewing audience growth data, identifying trends, and refining strategies for UK artists in key export markets. Engaging with internal & external teams, you’ll adapt global fan engagement, CRM, paid media, and content strategies to resonate locally.  

 

Your day might include brainstorming innovative audience development ideas with the UK Audience & Media team, aligning campaigns with international market needs, and briefing label teams on the latest digital trends. You’ll also work closely with artists and managers, providing insights that help them connect with international audiences in a way that complements their brand.  

 

You’ll track campaign performance, analyse audience engagement, and ensure that strategies are delivering measurable results.  

 

Additionally, you’ll play a key role in upskilling internal teams and sharing best practices on audience growth across digital platforms.  

 

 

The B Side: Skills & Experience  

To excel in this role, you’ll need experience in audience strategy, fan engagement, digital marketing, or a related field. A strong understanding of social media, CRM, paid media, content marketing, and creator marketing is essential, along with a data-driven mindset to assess audience behaviours and campaign success.  

 

While international market knowledge is a plus, curiosity and a willingness to learn are most important. Experience in the music industry is preferred.  

 

You should be comfortable analysing performance metrics and using insights to refine strategies, ensuring that international campaigns effectively drive audience growth and engagement.  

 

Person Specification  

• You are a strategic and creative thinker with a passion for audience development across digital platforms.  

• Confident and proactive, you bring fresh ideas to the table, advocate for international market needs, and take ownership of your work.  

 

• Your strong communication skills enable you to clearly explain audience strategies to both internal teams and artists/managers, ensuring buy-in and alignment.  

• Collaborative by nature, you thrive in cross-functional environments and enjoy working with multiple teams to execute impactful strategies.  

• You have a keen curiosity about global music markets and a drive to understand how fans engage with artists in different regions.  

• Comfortable with data and analytics, you use insights to inform decisions and continuously improve audience growth tactics.  

• A natural team player, you’re eager to share knowledge and help develop the wider team’s understanding of international audience development.  

 

Bonus Tracks: Your Benefits  

• Group Personal Pension Scheme (between 3% and 9%) 

• Private Medical Insurance  

• 25 paid days of annual leave  

• Interest Free Season Ticket Loan available  

• Holiday Purchase scheme  

• Dental and Travel Insurance options  

• Cycle to Work Scheme  

• Salary Sacrifice Cars  

• Subsidised Gym Membership  

• Employee Discounts (Reward Gateway)