Account Manager- Loyalty agency

Collinson is the global, privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences, loyalty and customer engagement, and insurance solutions for over 400 million consumers.


Collinson is the operator of Priority Pass, the world’s original and leading airport experiences programme. Travellers can access a network of 1,500+ lounges and travel experiences, including dining, retail, sleep and spa, in over 650 airports in 148 countries, helping to elevate the journey into something special. We work with the world’s leading payment networks, over 1,400 banks, 90 airlines and 20 hotel groups worldwide.

We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.

Key clients include Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC.

The role:  

This hands-on role, reporting directly to the Account Director, is pivotal in supporting client relationships while actively participating in the execution and deployment of loyalty marketing campaigns within the Salesforce ecosystem. As an Account Manager, you will serve as the primary point of contact for clients and collaborate closely with existing clients within the Salesforce ecosystem to understand their loyalty program goals and objectives.

The ideal candidate will have a strong understanding of CRM and Loyalty having worked either in agency on CRM accounts or in house in a Loyalty, CRM or Email Marketing function. To succeed in the role Collinson are looking for a team player who is happy to support the wider team and business functions. The candidate should have a growth mindset and be looking to further their experience and skillset in this new challenge.

Key Responsibilities:

Client Engagement & Loyalty Strategy
Work closely with clients to understand their unique needs, objectives, and challenges. Serve as the primary point of contact for client communication, with a focus on client satisfaction.

Build lasting relationships with your client and become a trusted partner in their loyalty needs.

Campaign Creation & Execution
Be hands-on in designing, developing and executing loyalty marketing campaigns.

Crafting personalised communications, and leveraging SFMC, SFLM, SF CRM, and other marketing automation tools.

Ensuring the campaigns align with client objectives and brand messaging, actively participating in the campaign execution process.

Growth & Business Development
Support in identifying new business opportunities and growing existing accounts through strategic insight and proactive development.

Reporting & Insights
Deliver clear, data-driven reports with actionable insights. Collaborate with clients to optimise performance and refine strategies.

Quality & Problem Solving

Ensure all campaign elements meet high standards for accuracy, branding, and compliance.

Identify and resolve issues quickly, applying creative solutions when needed.

Cross-Functional Collaboration

Work closely with internal teams (Salesforce Consultants, Creative, Data, etc.) to deliver seamless campaign execution within the Salesforce & Collinson ecosystem.

Experience , skills and knowledge required:

Proven experience (3+ years) in account management and hands-on execution of loyalty marketing campaigns, preferably within the Salesforce ecosystem using SFMC, SFLM, and SF CRM.

Strong understanding of marketing automation tools and technologies, with a focus on SFMC, SFLM, SF CRM.

Understanding of and ability to articulate best practice across email design and build

Excellent communication and presentation skills.

Data-driven mindset with the ability to analyse and interpret data within SFMC, SFLM, and SF CRM.

Detail-oriented with a commitment to quality and accuracy.

Strong problem-solving skills and the ability to adapt to changing circumstances.

Proficiency in Microsoft Office Suite and CRM software.

Experience in managing projects with cross functional teams ensuring projects are delivered on time and in scope.

Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.

Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 global colleagues

Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success.

We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients.

In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc).

If you need any extra support throughout the interview process, then please email us at [email protected]