Head of Marketing

Job Description

White Collar Factory (95009), United Kingdom, London, London

Head of Marketing

About the role

At Capital One, we aim to be a Force for Good in Lending - enabling millions of customers to get a clear, fair deal and to succeed with credit. Now, we're looking for a Head of Marketing to join our team who fully understands and appreciates our values and what we uniquely offer to customers – to help us scale our work even further.

Owning the end to end strategic agenda, the Head of Marketing will continue to drive our brand and performance marketing forward, developing a dynamic marketing plan that has a key focus on acquiring new customers through various digital media channels.

The Head of Marketing will bring a wealth of experience developing market leading brands and performance marketing capabilities. They will bring commercial acumen and marketing know-how - identifying high leverage growth opportunities - and working with a wide range of internal and external stakeholders to bring these opportunities to fruition.

This role will report to our Vice President for Customer Acquisition - a member of the UK leadership team. The Head of Marketing will engage regularly with the UK Leadership Team, leveraging those relationships to push forward new growth opportunities and investments.

What you’ll do

• Set the strategy and the tone for our marketing team - creating direction and energy behind our growth strategies

• Develop a market leading brand strategy - bringing to life our Capital One values in our external campaigns and customer experiences

• Drive the development and delivery of our performance marketing strategy - owning a large marketing budget, with a focus on maximizing ROI and brand equities

• Proactively identify high leverage growth opportunities - working internally and externally on engagement, negotiation and due diligence to bring these to life

• Lead the execution of market leading performance marketing for new customers across existing and emerging channels

• Develop and manage our key strategic relationships - co-developing growth roadmaps with our exciting marketing partners

• Shape and deliver customer and market research to identify new insights, customer needs and opportunities

• Be accountable for ensuring marketing is compliant with internal policies and regulations; owning risk management processes, controls and budget management

• Develop, lead, and elevate high performing cross functional teams (Marketing, Analyst, Brand, Creative, Operations, Legal, Technology) to drive marketing programs

What you’ll bring

• An experienced marketing professional with proven track record of developing market leading brand and performance marketing strategies in a highly regulated industry

• A long history of building successful brands, through positioning, creative development, advertising, and performance marketing

• A clear understanding of how to drive performance across the marketing mix with demonstrable experience leading ROI focused performance marketing teams

• Experience building and developing teams in a high performance environment. Able to deeply embed brand values internally and externally

• You will be at the forefront of market developments - bringing in external insights and driving investments to keep pace with market developments (specifically, with a focus on AI led marketing channels and tools)

• Ability to identify key areas of leverage - engage with senior stakeholders for buy-in - and then able to translate these into a set of clear objectives and deliverables

• Highly data literate: able to operate effectively in a high-performing analytical environment whilst bringing empathy to understand our customers and our brand

• You are a strong communicator who can drive understanding of the brand, the customer and our growth plans within the organisation

• Significant experience managing complex risk management processes - with experience of (or willingness to learn quickly) how to operate within Financial Promotion regulations

Where and how you'll work

This is a permanent position based in our Nottingham or London offices.

We have a hybrid working model which gives you flexibility to work from our offices and from home.

We’re big on collaboration and connection, so you’ll be based in one of our offices 3 days a week on Tuesdays, Wednesdays and Thursdays. If you’re London based, there will be an expectation that frequent travel to Nottingham will be required.

Many of our associates have flexible working arrangements, and we're open to talking about an arrangement that works for you.

What’s in it for you

• Bring us all this - and you’ll be well rewarded with a role contributing to the strategic direction and roadmap of an organisation committed to transformation

• We offer high performers strong and diverse career progression, investing heavily in developing great people through our Capital One University training programmes (and appropriate external providers)

• Immediate access to our core benefits including pension scheme, bonus, generous holiday entitlement and private medical insurance – with flexible benefits available including season-ticket loans, cycle to work scheme and enhanced parental leave

• Open-plan workspaces and accessible facilities designed to inspire and support you. Our Nottingham head-office has a fully-serviced gym, subsidised restaurant, mindfulness and music rooms. In London, you can heighten your mood with a run on our rooftop running track or an espresso at the Workshop Coffee café

What you should know about how we recruit

We pride ourselves on hiring the best people, not the same people. Building diverse and inclusive teams is the right thing to do and the smart thing to do. We want to work with top talent: whoever you are, whatever you look like, wherever you come from. We know it’s about what you do, not just what you say. That’s why we make our recruitment process fair and accessible. And we offer benefits that attract people at all ages and stages.

We also partner with organisations including the Women in Finance and Race At Work Charters, Stonewall and upReach to find people from every walk of life and help them thrive with us. We have a whole host of internal networks and support groups you could be involved in, to name a few:

• REACH – Race Equality and Culture Heritage group focuses on representation, retention and engagement for associates from minority ethnic groups and allies

• OutFront – to provide LGBTQ+ support for all associates

• Mind Your Mind – signposting support and promoting positive mental wellbeing for all

• Women in Tech – promoting an inclusive environment in tech

• EmpowHER - network of female associates and allies focusing on developing future leaders, particularly for female talent in our industry

Capital One is committed to diversity in the workplace.

If you require a reasonable adjustment, please contact [email protected] All information will be kept confidential and will only be used for the purpose of applying a reasonable adjustment.

For technical support or questions about Capital One's recruiting process, please send an email to [email protected]

Capital One does not provide, endorse nor guarantee and is not liable for third-party products, services, educational tools or other information available through this site.

Capital One Financial is made up of several different entities. Please note that any position posted in Canada is for Capital One Canada, any position posted in the United Kingdom is for Capital One Europe and any position posted in the Philippines is for Capital One Philippines Service Corp. (COPSSC).

Who We Are

At Capital One, we're building a leading information-based technology company. Still founder-led by Chairman and Chief Executive Officer Richard Fairbank, Capital One is on a mission to help our customers succeed by bringing ingenuity, simplicity, and humanity to banking. We measure our efforts by the success our customers enjoy and the advocacy they exhibit. We are succeeding because they are succeeding.

Guided by our shared values, we thrive in an environment where collaboration and openness are valued. We believe that innovation is powered by perspective and that teamwork and respect for each other lead to superior results. We elevate each other and obsess about doing the right thing. Our associates serve with humility and a deep respect for their responsibility in helping our customers achieve their goals and realize their dreams. Together, we are on a quest to change banking for good.