Global Digital Execution Business Director (Maternity Cover)

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About OpenMind : A Leading WPP Media Brand

OpenMind by WPP is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.

Role Summary and Impact

Key Responsibilities

Channel Execution & Best Practices

• Oversee the deployment of Nestlé’s Digital Execution Standards across Search, Social, and Programmatic, ensuring consistency and effectiveness across all markets.
• Lead a team of Channel Specialist Directors to drive performance, innovation, and alignment with global digital strategy.
• Continuously refine and enhance digital activation processes, leveraging automation and technology to improve efficiency and outcomes.

Data-Driven Media & Platform Integration

• Lead the acceleration of 1st Party Data (1PD) integration into biddable media platforms, ensuring strategic alignment with broader marketing objectives.
• Collaborate with data, analytics, and media teams to develop a seamless approach to data-driven marketing execution.
• Ensure compliance with data privacy regulations while maximizing the effectiveness of Nestlé’s data assets in media activation.

Joint Business Plan (JBP) Execution

• Manage tactical JBP actions with platform partners, working closely with markets and zones to implement initiatives that optimize investment efficiency and effectiveness.
• Ensure JBP-driven tests and pilots are aligned with Nestlé’s digital strategy, delivering measurable business impact.
• Track and report on JBP outcomes, ensuring continuous improvement in platform partnerships and execution strategies.

Channel Maturity & Development Programs

• Co-own and drive key channel development programs such as Programmatic Principles and Holistic Search Strategy, ensuring Nestlé maintains a leadership position in digital media execution.
• Work with internal teams, agencies, and platforms to evolve best practices and enhance digital maturity across markets.
• Identify emerging trends and technologies that can further advance Nestlé’s digital media strategy.

Global Learning Agenda & Test-and-Learn Leadership

• Define and manage the global learning agenda, ensuring a structured approach to experimentation, knowledge sharing, and performance optimization.
• Lead test-and-learn initiatives across markets, incorporating JBP-driven tests, bespoke solutions, and third-party opportunities to drive innovation.
• Scale successful test outcomes globally, ensuring that learnings translate into actionable improvements in media execution.

Strategic Media Leadership & Business Support

• Act as a subject matter expert in biddable media, advising on key areas such as media principles, NDRP compliance, and platform governance.
• Partner with internal stakeholders to align digital execution strategies with broader business and marketing objectives.
• Provide thought leadership on industry trends, ensuring Nestlé remains at the forefront of digital media innovation.

Skills and Experience

At WPP Media , we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media ’s shared core value s:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

Required Skills & Experience

• Extensive experience in biddable media execution within a large-scale organization or agency environment.
• Proven leadership experience in managing teams and driving digital transformation.
• Strong expertise in data-driven marketing, including the integration of 1st Party Data (1PD) into digital platforms.
• Experience working with platform partners and managing Joint Business Plans (JBPs) at a strategic and executional level.
• Deep understanding of channel maturity models, test-and-learn frameworks, and digital media best practices.
• Ability to collaborate across markets, teams, and stakeholders, driving alignment and execution at a global scale.
• Strong analytical and problem-solving skills, with the ability to translate insights into strategic action.

Key Scopes Covered

• DES Learning Agenda
• JBP Support & Learning Agendas
• GDS Operations Management
• Digital Execution Standards
• Programmatic Framework
• Search Strategy
• DVDA (AOA & EUR)
• Media Plan Data Foundation Adherence (p)
• Media Campaign NC Adherence (p)
• UTM & Audience Naming Conventions (p)
• NDRP 2.0 (p)

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics . We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

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