Initiative Health Insights & Analytics Manager

About Us

Initiative unlocks business growth for the world’s most ambitious brands. We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different.

When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow.

Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability.

Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.

INITIATIVE HEALTH: OUR COMPANY

We are dynamic, empowered, and entrepreneurial.

We pride ourselves in being an equal opportunities employer and diversity and inclusion is at the heart of what we believe in. As part of IPG Mediabrands, we are committed to increasing the diversity of our workforce and welcome applications regardless of gender identity, race, sexual orientation, disability, age, religion, or belief.

Initiative Health is different to other media or marketing agencies.

We are liberated by a global structure which is designed to deliver highly differentiated and highly effective communications strategies for our clients, across a range of media and digital marketing services

We’re not the biggest agency in town. So rather than outsize our competitors we must outsmart them. That’s why we’ve built the strongest strategic capability of any agency in the market. Core to this strategic capability is an obsession with culture and how brands can harness the power of culture to connect with audiences, move beyond being a mere ‘brand’, to genuinely connect and become part of the fabric of our audience’s lives.

Roles and Responsibilities

This is an important role in supporting the Initiative Health division, building a market-leading insights and analytics function.

Responsible for diving into and fully understanding the existing data, tech and tools across IPG Mediabrands and applying these to inspire innovative media strategies and actionable insights for the wider team.

The main responsibilities for this role will be split across uncovering actionable audience insights and analysing paid media campaign performance, playing a crucial role in developing a data-led approach across media planning and activation.

Insights:

• Working with Strategy and Media Planning teams, leading the identification and delivery of actionable audience insights required to deliver high performing strategies and media plans for clients.

• Planning, scoping out and delivering robust and valuable qualitative and quantitative insight reports and confidently presenting these analyses internally and to clients.

• Supporting media teams on the execution of campaigns, using relevant data to develop insights which help optimise paid media activity across channels.

• Utilising a combination of available insight tools, bespoke surveys and desk research to contribute to team intelligence on our clients’ industries, products and audiences, supporting in development of integrated channel insights and strategic recommendations.

• Leading the identification of new research tools and data sources within the industry which could elevate audience and category intelligence across the team and then working with relevant stakeholders to secure these.

• Identifying new opportunities to leverage research and insights across the whole campaign lifecycle from audience strategy through campaign effectiveness.

• Manage research projects autonomously (though line manager will advise where necessary). Take client brief, write proposal, liaise with research partners, manage fieldwork, conduct analysis, write debrief.

• Work on new business pitches: design research, share insights with team.

Analytics:

• Playing a leading role in analysing campaign performance and effectiveness, ultimately working closely with media teams provide actionable optimisation insights.

• Creating reporting templates, dashboards and processes to enable regular analysis and clear and impactful client-ready data visualisations.

• Analysis of business metrics (i.e. MMM outputs) and translation into commercial intelligence and actionable media insights.

• Contributing to the team on best practices and latest trends across web analytics, SEO, SEM, Paid Media, Paid Social, Social Listening, digital content and campaign measurement.

Skills and Experience

• Significant experience of utilising research and insight to inform marketing strategies and audience profiles within a healthcare environment.

• Experience working with and designing research surveys, touchpoints measurement, campaign effectiveness measurement, social listening, syndicated surveys to deliver actionable insights.

• Understanding of marketing campaign effectiveness and performance analysis, ideally alongside web analytics, and experience delivering this for clients.

• Comfortable developing and delivering presentations using insights derived from multiple data sources to create a clear data-driven narrative.

• Ability to manipulate data via analysis packages such as Q, Telmar, IMS, SPSS and strong Excel and PowerPoint skills required.

• Experience delivering web analytics, Paid Media, Social Listening and campaign performance measurement strongly preferred.

• Working knowledge of dashboarding tools (Power BI, Tableau, Looker Studio) preferred.

Employee Transparency

At IPG Mediabrands, we celebrate differences and believe this makes us stronger. IPG Mediabrands are equal-opportunity employers committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.

Please reach out to our Talent Inclusion Specialist Jess at [email protected]if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.

The Perks

We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued – and that you are rewarded for your fantastic work. So, we also offer a range of benefits:

• Flexi–leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
• Free breakfast and free lunch
• Early finish Fridays
• Core Hours (Mon-Thurs, flexible start/finish times)
• Retail discounts
• Electric vehicle salary sacrifice car scheme
• Wellbeing programme, including Headspace & flu jabs
• Interest free season ticket loan
• Paid time off for Volunteering
• Group Income Protection
• Life Assurance
• Private Medical Insurance or Health Cash Plan (dependent on level)
• Group Personal Pension Plan with matched contributions from 3-6%
• Generous Parental Leave & Pay
• Independent mortgage advice
• Financial education
• Employee Assistance Programme
• Free eye tests
• Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!