Head of DTC Strategy - High-Growth Functional Drinks Brand

Head of DTC Strategy – High-Growth Functional Drinks Brand

£80,000-£90,000

London

Head of DTC Strategy – High-Growth Functional Drinks Brand

Location: London (Hybrid) – 1–2 office days per fortnight, with occasional UK and international travel

Sector: Consumer Goods / Beverage / Sports Nutrition / DTC

Salary: £80,000-£90,000

We’re working on behalf of a high-growth business operating in the sports, nutrition, drinks, and supplements space that has quickly gained traction across DTC and Amazon, with exciting plans now underway to expand reach across digital platforms and international markets.

Backed by influential founders, incredible investors, and a highly engaged customer base, the business has sold millions of units within its first two years. With a growing product range and a loyal online following, this is a unique opportunity to take ownership of a fast-scaling DTC channel at a pivotal stage.

They are now hiring a Head of DTC Strategy to own the commercial performance across all direct-to-consumer channels—including Website, Amazon, and TikTok Shop. This role is ideal for someone who blends analytical rigour with strategic thinking, and who can work independently to translate insights into action. You’ll work closely with the founders, Sales Director, and marketing leads to help shape the next phase of digital growth.

Key Responsibilities:

• Own the DTC commercial strategy across website, Amazon, and TikTok Shop
• Monitor performance and develop reporting across revenue, margin, CAC, LTV, and retention
• Optimise pricing, promotions, and digital campaigns to drive sustainable growth
• Analyse the impact of subscriptions and identify levers to improve churn and lifetime value
• Partner with marketing to evaluate performance of paid channels and conversion funnels
• Build forecasting models for DTC demand, working cross-functionally with ops and finance
• Translate commercial insights into decisions on stock planning, marketing budget, and promotional activity
• Act as the commercial lead on all things DTC—providing clarity, structure, and recommendations to the wider team

About You:

• Proven experience in a commercial, strategy, or e-commerce role within a high-growth consumer brand
• Strong understanding of DTC business models, online margin structures, and digital customer journeys
• Skilled in Excel/Sheets and comfortable owning forecasting and performance modelling
• Analytical mindset with the ability to turn data into insight and commercial action
• Confident working cross-functionally with marketing, operations, and finance
• Comfortable operating as an individual contributor, managing your own workload without direct team support