Marketing Director EU

The EU Marketing Director will be responsible for developing and delivering Morphe's regional marketing strategy, driving brand building and commercial growth across European markets and wholesale partnerships, in alignment with the Global Brand & Marketing strategy.

They will lead the development and execution of holistic 360° regional marketing plans, amplifying global campaigns and content, and bringing the innovation and marketing calendar to life through impactful activations across all consumer touchpoints.

Working closely with Commercial teams and retail partners, they will ensure marketing activity drives brand awareness, consumer engagement and measurable business results. They will own the regional marketing budget and lead the Trade Marketing and PR & Influencer Relations functions.

Principal Accountabilities

Strategy & Brand Leadership

• Define and deliver the annual regional marketing strategy, aligned with global brand direction and regional financial targets.
• Lead cohesive, innovative 360° marketing campaigns and activations that build brand awareness, drive consumer engagement and deliver commercial results.
• Own regional product launch and innovation strategies across marketing, PR, influencer relations and trade channels.
• Identify opportunities to build brand relevance through consumer insights, emerging trends, partnerships and experiential activations.
• Own the annual marketing budget, including planning, tracking, reconciliation and optimisation to maximise ROI.
• Partner closely with Global Marketing to ensure campaigns, toolkits and assets are timely, relevant and optimised for regional markets.

Trade Marketing

• Manage and develop the regional Trade Marketing Managers.
• Develop and lead the annual Trade Marketing strategy by channel, aligned with brand and global guidelines.
• Partner closely with Commercial teams and wholesale retailers to develop impactful marketing and activation plans that drive brand visibility, consumer engagement and sales.
• Own channel marketing plans and budgets in collaboration with Commercial teams to deliver business objectives.
• Lead the annual promotional calendar, reviewing performance and optimising activity to maximise results.
• Identify opportunities for impactful in-store, experiential and retailer-led activations that strengthen brand presence and consumer connection.
• Own digital retail paid media, delivering across full funnel tactics in partnership with retail partners and Commercial teams.

PR & Influencer Relations

• Manage and develop the Head of PR & Influencer Relations.
• Define and oversee the regional PR and Influencer Relations strategy, aligned with global brand direction and regional priorities.
• Build and maintain strong relationships with media, agencies, creators, influencers and key industry partners.
• Drive brand awareness, advocacy and engagement through impactful PR, influencer partnerships, events and earned media activity.
• Drive PR mailer strategy at regional and localised level, prioritising key regions and launches, and partnering with Global on recipient segmentation strategy.
• Ensure influencer and social media opportunities are effectively integrated into wider 360° campaigns and product launches.

Leadership & Stakeholder Management

• Lead, coach and develop high-performing teams, fostering a collaborative, consumer-focused and results-driven culture.
• Identify capability gaps and support learning, development and succession planning.
• Act as a senior marketing expert and trusted partner to regional and global stakeholders.
• Collaborate with the regional leadership team to drive engagement, performance and company values.

Budget Responsibility

Yes – ownership of the regional marketing budget, including planning, allocation, monitoring and optimisation.

Key Working Relationships

• Senior Commercial Director
• Senior Finance Director
• Operations Director
• Global Brand & Marketing teams
• Regional Commercial and Retail teams
• External agencies, creators and strategic partners

Required Skills & Experience

• Significant marketing experience within the beauty industry is essential.
• Strong experience in social media and influencer marketing, with a proven understanding of how these channels contribute to brand building, consumer engagement and successful 360° campaigns.
• A well-rounded marketing generalist with broad omnichannel experience across brand marketing, digital, trade marketing, PR, influencer relations and experiential activations.
• Proven experience developing and delivering integrated marketing campaigns and product launches across multiple consumer touchpoints.
• Strong understanding of wholesale and retail partnerships, with experience creating collaborative marketing plans that drive brand awareness and commercial performance.
• Multi-market experience across Europe, within a global beauty brand.
• Strategic, creative and commercially minded, with the ability to translate consumer insights and market trends into impactful marketing activity and measurable ROI.
• Proven leadership experience, with the ability to inspire, develop and motivate high-performing teams.
• Excellent stakeholder management, communication and influencing skills, with the ability to build strong relationships across functions and at all levels.
• Comfortable operating at both strategic and executional levels within a fast-paced, agile and entrepreneurial environment.
• Adaptable and solutions-focused, with the ability to navigate ambiguity, changing priorities and tight deadlines.
• Strong organisational and project management skills, with excellent attention to detail and a proactive, hands-on approach.

Working Pattern/Travel

• This is a hybrid role – 3 days per week in the office/other work location (Wednesday plus any other 2 days) and 2 days from home
• Regular travel within the UK and EU
• Semi regular travel to the US – LA and San Francisco