Email & Social Executive

Do you want to be an integral part of a growing digital team disrupting the status quo of event marketing?

Are you curious, energetic, ambitious and proactive by nature and want to keep learning whilst delivering multi-brand campaigns?

If the answer to the above is yes – and you have a passion for email and social marketing – then this could be an incredibly exciting role for you! We are looking for a (Senior) Email and Social Executive who would like to further their career in the one of the fastest growing exhibition companies in the world, working across a wide and varied global portfolio of events.

Easyfairs has huge growth plans that have shaped the company’s trajectory from its launch in 2004 to a global top 20 exhibition company. Digital marketing is at the heart of this growth, and this specific role is critical to our future growth and new projects to develop our approach to email marketing, email automation and our social strategy across the global portfolio. As such, the role offers fantastic opportunity for development for the right candidate!

Job overview:

As Email & Social Executive, you will be our regional specialist in email and social media – with a mission to support all the event marketing teams to deliver outstanding email and social campaigns, and develop best practice across multiple event and media brands across eight countries.

You will work with a very “hands-on” approach to develop templates, develop the automation project, deliver insight through reports, and support the marketing teams with best usage of the systems. This role will require the ability to build good relationships and work closely with a wide team of marketers.

As email and social media are at the heart of every good marketing campaign, you will need to be proactive and an innovative thinker. You will need to be able to share experiences, communicate complex ideas and demonstrate problem-solving skills. Your main responsibility will be to help take a strategic programme of email activity and social media activities to the next level and beyond. This role will also be critical to develop our approach to marketing automation, so an energetic and creative self-starter will excel in this position!

You will have proven project management skills; a disciplined and organised approach to email communications; a passion for the development of social media channels and their audiences, the ability to consider multi-faceted messaging, and excellent communication skills driven by a team-first approach.

As the regional expert, it will be key to ensure our email and social media communications work seamlessly together as part of a wider digital strategy and campaigns.

Based in Twickenham, the role sits within the central Marketing & Intelligence Team and will report to the Regional Marketing Director; and span the UK & Global portfolio (territories including UK, Spain, Portugal, Italy, France, Algeria, Belgium and the Netherlands), covering a portfolio of exhibitions, conferences, awards and magazines.

Key Responsibilities:

Email:

• Creation of responsive email templates, in line with best practice and brand requirements.

• Superuser of email tool (Salesforce Marketing Cloud) including: sender profiles, unsubscribes, data extensions etc...

• Train and support teams on all aspects of SFMC including, dynamic content, A/B testing and more.

• Lead on execution of email automation with journeys, through brand by brand implementation.

• Support teams with campaign planning - collaborating with teams to ensure email marketing aligns with brand strategy, meets business standards and is part of a multi-channel approach.

Social :

• Superuser of social media scheduling and analysis tool (Sprout Social).

• Be the internal ambassador for the development of social media strategies - working in collaboration with internal stakeholders to ensure ongoing performance, proactively looking for both tactical and strategic optimisation opportunities.

• Monitor competitors’ social media strategies and tactics.

• Stay up-to-date with the latest social media trends and tools for improvement of initiatives.

General:

• Build consistent reporting and benchmarking for channel KPIs – alongside Head of Data & Intelligence & Regional Marketing Director.

• Creating monthly trackers, delivering performance and results across all of the teams’ email and social media activities, providing commentary and insights.

• Leading on best practice sharing sessions for the region.

Skills, experience and attributes required:

• Experience in email campaign planning, execution & automation.

• SFMC experience strongly preferred or another CRM e.g. HubSpot

• Experience in developing social media channels to leverage content and increase audiences.

• Experience in training teams and improving processes.

• An aptitude for combining design with an analytical approach - ability to drill into data to assess performance and effectiveness. with a keen eye for detail.

• Excellent communicator, comfortable take an authoritative and collaborative approach, internally and externally.

• Strong stakeholder management.

• Experience on a social media management tool is preferable.

• University degree in a relevant field

• Preferable: 2+ years’ experience in digital marketing role.

Who are we?

Easyfairs is a pan-European event company. We organise and host more than 200 events in 14 countries (Algeria, Belgium, Denmark, Finland, France, Germany, Italy, the Netherlands, Norway, Portugal, Spain, Sweden, Switzerland and the United Kingdom) and we manage eight venues in Belgium, the Netherlands and Sweden. Our passion is to bring business communities and communities of interest together. We strive to “easify” the life of our customers and increase the return on their investment of time and money through all-in formulas, advanced technology and a customer-centric approach. The Easyfairs Group employs over 800 highly committed talents. Our commitment to excellence has been recognised several times. We were named Belgium’s “Entrepreneur of the Year®” in 2018 and Deloitte has named us a “Best Managed Company” seven years running (2019-25). The company is ranked 11th in the list of the world’s leading exhibition companies. We are also proud of being on the "Sunday Times Best Place to Work 2025" list!

Benefits:

🎂 Birthday Day off

🏡 Flexible working as well as hybrid working

👶 Enhanced family pay (maternity & paternity)

🚲 Cycle to work scheme

🚂 Interest free travel loans

📚 Free online academy to focus on professional development and upskilling

🧠 Specialist external performance coach services available to all employees

🤝 Employee assistance programme

👩‍⚕️ 24/7 access to our virtual GP service

🏆 Long service awards

💰 Pension as well as offering salary sacrifice

👪 Life cover

🔒 Group income protection

🍾 Fully stocked beer & wine fridge in the office

🎉 Regular company socials organised throughout the year

We understand that applicants can be put off applying for a job if they feel they don't fit all of the requirements. If you're excited about working for us and have most of the skills/ experience we're looking for, please go ahead and apply! Here at Easyfairs, we are passionate about the power of fostering a diverse, equitable and inclusive environment for our team to thrive in. We are proud to be an Equal Opportunity Employer.