Product Marketing Manager

Board Intelligence is Europe's largest board technology and advisory firm, trusted by more than 80,000 leaders across the Fortune 500, FTSE 100, and OMX 30. We transform how boards work through AI-powered software and services that improve the efficiency of board processes and the effectiveness of boards. 

In 2024, we secured substantial investment from K1 Investment Management, a leading B2B Enterprise SaaS investor, positioning us for our next phase of significant growth. We're expanding our product portfolio, deepening our market presence, and building the team that will define the future of board transformation technology. 

As we scale, we're fiercely protective of what makes us special: brilliant people who care deeply about the work, operate with a collaborative mindset, and are genuinely motivated by our mission to help decision-makers build better businesses that benefit society. If you thrive in environments where ambition meets purpose, you'll feel right at home. 

The Role

We are building a new Product Marketing function from the ground up, and we need a Product Marketing Manager who thrives on the opportunity to establish new standards and create impact from day one. You'll own the end-to-end product marketing for some of the products within our AI-powered portfolio; translating cutting-edge technology into compelling client-first narratives that drive revenue.

This is a foundational role where you'll work alongside our Director of Product Marketing to shape how we position, launch, and enable sales around our product portfolio. You'll be joining at an exciting inflection point as we evolve our offering from a point-solutions to a platform story whilst reshaping our category, your work will directly influence our strategic positioning to the market and will influence how we drive sustainable growth.

If you're energised by building rather than maintaining, comfortable with ambiguity and a touch of controlled chaos, and don’t mind rolling up your sleeves alongside the team, this is your opportunity to shape the future of product marketing within our organisation.

Main Responsibilities

Product Positioning & Messaging

• Develop and own positioning, messaging, and value propositions for products within our portfolio

• Translate complex AI capabilities into clear, client-first narratives that resonate with Company Secretaries, C-suite Executives, and Board Directors

• Ensure all product messaging ladders up to our platform value proposition and 'board transformation' narrative

• Create ICP-specific messaging and persona-based positioning across Enterprise and Mid-Market segments

• Build messaging frameworks that balance technical innovation with business outcomes

Sales Enablement & Commercial Support

• Develop comprehensive sales toolkits: battlecards, pitch decks, one-pagers, objection handling, etc.

• Equip commercial teams to sell value and outcomes (not just features) to support premium positioning

• Partner with Revenue teams to understand deal dynamics and refine messaging based on win/loss & competitive intelligence insights

Product Launch Strategy & Execution

• Lead go-to-market strategy for your assigned product portfolio and help improve our launch & feature framework

• Support cross-functional launch activities across Product, Engineering, Customer Success, Sales, and Marketing

• Measure and report on launch effectiveness: adoption rates, pipeline contribution, sales team feedback

Partnership & Collaboration

• Support the rollout of the platform value proposition led by the Director of Product Marketing

• Collaborate with Product Managers (2-3 direct relationships) on roadmap prioritisation, beta programs, and customer insights

• Partner with the Digital Customer Success Director to provide product messaging and segmentation strategy that powers adoption campaigns

• Work with Customer-facing teams to identify proof points and customer stories that validate product value

Requirements

Product Marketing Skills

• Demonstrable experience in B2B SaaS marketing, including experience in a dedicated product marketing role, with a proven track record of driving measurable revenue impact

• You can demonstrate expertise in translating complex technology (especially AI/ML capabilities) into impactful client-first, must-have, value propositions

• You have a strong portfolio of product launches showing strategic thinking and flawless execution

• You have a strong understanding of competitive intelligence frameworks and how to leverage insights strategically

• You have a track record developing marketing & sales enablement collateral that measurably improved win rates or sales velocity

• Deep understanding of B2B SaaS go-to-market motions across Enterprise and Mid-Market segments and have experience working closely with sales teams:

• You understand their world and earn their trust

• You understand the sales cycles and requirements to sell to senior executives

• You have experience in improving sales enablement initiatives

General Skills

• Analytical mindset with ability to use data to inform strategy and measure impact and tie back to revenue and performance

Tools & Systems:

• Proficient with marketing/sales tools: HubSpot, Salesforce, Confluence, JIRA, Pendo (or similar)

• Experienced using data and analytics tools to measure campaign performance and product adoption (Power BI)

• Bonus: Experience with competitive intelligence tools (Crayon, Klue) or review site management (G2)

Soft Skills:

• Strong cross-functional collaboration skills: you work with, not around, Product, Sales, CS, and Marketing teams

• Resilient and adaptable; you can pivot quickly based on business priorities without losing momentum

• Problem solver: you show initiative, you think critically, you try, you sometimes fail, and you always learn.

Benefits

• Private Pension Scheme

• BUPA Health and Dental insurance (including access to the My BUPA app)

• Group life assurance: 4x annual salary

• 26 holiday days per calendar year in addition to Bank Holidays

• Cycle to work scheme

• Employee Assistance Program including Bereavement and Probate Helpline

• AIG Smart Health virtual GP app/wellness platform for employees and dependants, including partner/spouse

• Eyecare and Flu Jab vouchers