Director, Open Intelligence

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

The Director leads a team to develop & deploy data and analytics solutions for a leading client across markets, the portfolio of brands. This individual should have a strong understanding of tools in the media measurement, media analytics, experimentation and research and will become familiar with internal modeling and technology products to partner with data strategy and deployment teams for implementing at scale.

The Director is responsible for ensuring thought leadership and for guiding the direction and development of the department. The individual would be responsible for managing the delivery commitments for the client for data warehousing, manipulation and audience analytics and AI based solutions for audience insights and targeting

WHAT YOU WILL DO

• Primary responsibilities revolve around leading a team to develop and execute industry-leading data and audience analytics solutions:
• Establish an overall approach to data organization and analytical solutions inclusive of data architecture, managing taxonomies, warehousing tech and AI capabilities.
• Translate strategic goals into technical projects.
• Oversee the design, management, and application of Choreograph and third-party solutions for data assimilation, enrichment and analytics for delivering data sets and insights for strategic planning & activation.
• Advanced knowledge of data governance practices including data QA, general media naming taxonomy, data & platform integration, etc.
• Robust knowledge of data management solutions in the markets.
• Strong math or statistics background, specifically strong grasp of descriptive and probabilistic theories, sampling.
• Strong understanding and experience in application of AI methodologies for data manipulation and insighting
• Understanding how different media platforms can target their audiences, what are their limitations and nuances
• Understanding media effectiveness landscape, its limitations and challenges
• Advanced excel or python skills to be able to work with huge data sets
• SQL, experience with GCP, Snowflake, infosum and other databases to extract the data and build data pipeline
• Experience with Power BI or other data visualization tools especially geo coded data is a big plus
• Bayesian statistics, propensity modelling also a big plus
• Write POVs on industry topics and provide thought leadership on data privacy laws, third-party measurement tools, and space, the consumer marketplace, vertical expertise, etc.
• Lead departmental projects and workflows including research & development, product roadmaps, interpersonal and coaching builds, etc.
• Advanced knowledge of full-funnel strategy, with a focus on eCommerce and in-store driving tactics; synergy between brand and demand media
• Support new business pitches where need be
• Develop and maintain all client relationships inclusive of being the main connection between senior organizational analytics and digital leads as well as C-level management
• Team development and management skills.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .

• Bachelors or advanced degree in Statistics, Economics, Business, Math, or Sciences is preferred
• Minimum of eight years’ experience preferred
• Experience managing a mid-to-large size team
• Strong analytic and problem-solving skills
• Experience in design and execution of data storage and analysis solutions
• Experience in building advanced AI solutions for audience analytics and insights
• Excellent written, oral, and presentation communication abilities a necessity
• Ability to foster collaborative relationships with other cross-functional team
• Ability to manage and prioritize competing projects and deliverables
• Experience with most of the following tools required:
• Platform Measurement Solutions: for Meta, Google, Tiktok, Snapchat, etc
• AI Infrastructure: Conversant with various AI models and providers
• Data Visualization: Datorama, Tableau, PowerBI
• Web Analytics: Adobe Analytics, Google Analytics
• Ad Servers: DoubleClick, Sizmek, Flashtalking
• Data Management Platform: Adobe Audience Manager, Krux
• Syndicated Measurement: comScore, Nielsen
• Attention Measurement Solutions: Adelaide, Lumen, IAS, DoubleVerify, etc
• Additional Third-Party Measurement Solutions: Location measurement partners (i.e. FourSquare, PlaceIQ, Cuebiq), Sales (Visa/Mastercard, Oracle, IRI/NCS)
• Familiarity with: SQL, SPSS, R, Python a plus

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week . If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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