Senior Social & Digital Analyst - Global Communications Agency
- Data Collection and Analysis
- Monitor and analyse performance metrics across social platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) o Track campaign performance, engagement trends, and audience behaviour to uncover actionable insights
- Develop and maintain dashboards to track KPIs in real time
- Escalate issues that impact the timeline, budget, or data quality in a timely manner to Directors on the account
- Reporting and Insights
- Deliver detailed reports on campaign performance, including ROI analysis and audience sentiment
- Present insights and recommendations to clients and internal teams to inform strategy o Stay updated on emerging trends, platform algorithm changes, and competitive benchmarks
- Strategic Contributions
- Collaborate with creative, content, and strategy teams to translate the data into impactful recommendations
- Identify growth opportunities by analysing market trends and audience data
- Recommend tools, technologies, or methodologies to improve analytics capabilities
- At least 3 years of experience in marketing analytics or comms social analytics, with knowledge of earned, and owned media measurement approaches; paid media analytics a nice to have!
- Able to build strong working relationships with clients, team members and stakeholders. Previous experience in a client-service capacity is preferred.
- Excellent Project Management skills; capable of setting priorities, meeting deadlines, and managing projects.
- Strong expertise of social media platforms (LinkedIn, Instagram, YouTube, Facebook, TikTok) – from sourcing data, understanding algorithms to using native analytics.
- Hands-on expertise using Sprinklr (Marketing and Social modules), social listening tools like TalkWalker, NewsWhip, Tubular or Brandwatch, audience tools like Audiense or StatSocial and influencer tools like Tagger.
- Experience with influencer identification, vetting and monitoring.
- Strong skills in MS Excel, MS PowerPoint and/or Google Sheets, Google Slides.
- Proven analytical and deductive reasoning skills; able to translate findings into actionable insights.
- Strong written and verbal communication skills with the ability to interact with all levels using both technical and non-technical verbiage. Great at presenting findings to a diverse audience.
- Comfortable with asking good questions to get to the heart of issues quickly and act decisively while seeing the “bigger picture”.
- Not required, but as a bonus: Experience using paid media tools, web analytics tools (Google Analytics, Adobe) or audience research tools like GlobalWebIndex.
- A friendly and inclusive team with a global reach
- Opportunities to work across multi-market campaigns and collaborate across our Omnicom network
- A clear pathway for growth, development and leadership
- Global mobility and secondment opportunities
- Flexible hybrid working with a culture that truly values work-life balance
- Amazing Culture Club perks – from rooftop yoga to in-house massages
- Comprehensive wellbeing and benefits package (including BUPA, generous parental leave, gym membership, fertility & menopause support)
- Generous holidays, including birthday leave, Christmas closure and sabbaticals
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