Casual Sales Assistant

Sports Direct
London

Company Description

At Sports Direct , part of the Frasers Group , we don’t just offer jobs, we offer opportunities. Whether you're looking to kick-start your career in retail or earn some extra cash on a flexible schedule, there's a role to suit you. With over 600 stores across the UK and Europe and ambitious plans for growth, we’re changing the game in retail.

Why Join Us?

  • Up to £13.50 per hour* + sales commission
  • Flexible Working Hours to suit your lifestyle
  • Monthly Group Rewards & Recognition
  • Uniform Discount and 20% Off across all Frasers Group brands
  • Discounted Gym Membership
  • Opportunities for Career Development, including National Qualifications and internal training
  • Be Part of a Fast-Paced, Supportive Team environment

*rate dependent on age and location

Job Description

Sports Direct is seeking a friendly and enthusiastic Casual Sales Assistant to join our team in London, United Kingdom. As a Casual Sales Assistant, you will play a crucial role in providing exceptional customer service and contributing to the success of our store.

  • Greet and assist customers in a friendly and professional manner
  • Offer product advice and recommendations based on customers' needs
  • Maintain a clean and tidy sales floor, ensuring products are well-presented
  • Operate the till and process sales transactions accurately
  • Assist with stock replenishment and inventory management
  • Collaborate with team members to achieve sales targets and maintain high customer satisfaction
  • Participate in promotional activities and special events
  • Stay up-to-date with product knowledge and current promotions

Qualifications

  • Excellent customer service skills with a friendly and approachable demeanour
  • Strong communication skills, both verbal and written
  • Basic maths skills for handling cash and processing transactions
  • Ability to work efficiently in a fast-paced retail environment
  • Team player with a positive attitude
  • Knowledge of sports equipment and apparel (desirable)
  • Previous retail experience (preferred but not required)
  • Genuine interest in sports and fitness
  • Flexibility to work varying shifts, including weekends and holidays

Additional Information

At Sports Direct, we live by our core values:

  • Think Without Limits – Move fast, take bold action, and bring the team along with you.
  • Own It and Back Yourself – Take responsibility for your role, master the basics, and drive results.
  • Be Relevant – Stay connected to our people, our partners, and the planet.

Due to high interest in these roles, we may close the vacancy early. To avoid missing out, we recommend submitting your application as soon as possible.

Apply now and be part of a winning team at Sports Direct where passion meets performance.

Posted 2025-10-30

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