Digital Marketing Analyst

We’re Anthony Nolan. We’re here to uncover the answers inside us. Answers for people with blood cancer and blood disorders. Answers that will not only improve lives today but save them tomorrow.

By uniting people and science, we’re growing our world-leading stem cell register, so everyone who needs a transplant, can find their lifesaving match. We’re currently giving four people a day another chance to live.

Driven by patients, backed by stem cell donors, and powered by science, we won’t stop until we’ve unlocked the cures, treatments and transplants that will transform the future for more patients. And together, we can reach the remarkable day where every patient who needs us can not only survive, but thrive.

If you're inspired by this vision, and feel you have the skills and experience we need to help achieve it, we'd love you to join our lifesaving team.

We are looking for a Digital Marketing Analyst to join our Marketing team.

Title: Digital Marketing Analyst

Salary: 35,000 – 37,000 per annum (dependent on experience)

Contract: Permanent

Hours: 35 per week (standard Anthony Nolan working hours)

Location: Hybrid, with head office in Hampstead, London

The Digital Marketing Analyst plays a critical role in ensuring the smooth, accurate and effective operational delivery of Anthony Nolan’s digital marketing activity.

This role owns the day to day operational delivery of digital marketing analysis; tagging, tracking, reporting and analysing internal and external data, to deliver impactful, insight-led marketing and advertising activity.

You will work primarily with the Digital Advertising, Website and Email teams, but will support across the organisation to support our brand, supporter engagement, register development, and income generation objectives. You will also own, build and maintain an evolving suite of Power BI marketing reports.

This role is key to embedding a culture of evidence based decision making, improving the accuracy and effectiveness of our campaigns, and ultimately helping save lives through stem cells.

Key responsibilities

These include but are not limited to:

• Development, maintenance and evolution of key Power BI dashboards to build a holistic overview of marketing and advertising activities.

• Collaboration with internal stakeholders across register development, fundraising, youth, brand, individual giving, CRM, and social teams to deliver accurate data, tracking and reporting for campaigns.

• Tracking, tagging & governing data:

  • Leading creation and maintenance of UTMs, QR codes, vanity URLs and tracking parameters across all campaigns.

  • Managing day-to-day GA4 and Google Tag Manager operational tasks (e.g., verifying events, flagging issues, minor tag updates).

  • Maintaining marketing data documentation including a data dictionary and event catalogue.

  • Monitoring data quality and escalate anomalies to the Digital Advertising & Performance Manager and data engineering teams.

• Reporting & analyses:

  • Maintain and update recurring performance reports.

  • Populate templates and data sources for dashboards.

  • Conduct tactical analysis to support decision-making (channel benchmarks, creative impact, engagement patterns).

  • Produce summary insights for stakeholders in clear, accessible formats.

• Supporting the Digital Advertising & Performance Manager via finance administration

  • PO creation, invoice processing and goods receipting for paid media spend.

  • Financial tracking spreadsheets to ensure accuracy of spend, pacing and reconciliations.

Essential attributes

• Proven track record of experience as an analyst

• Microsoft Excel skills, including data cleaning, lookups/joins, automations, pivoting and structured problem‑solving

• Proficiency with Power BI including data modelling, connecting multiple data sources, and structuring datasets for efficient report and dashboard builds from scratch.

• High level understanding of data infrastructure, integration and systems like Supermetrics, Azure Data Factory and Databricks; data pipelines and cloud data platforms.

• Experience with tracking and analysis tools including Google Analytics 4, HotJar and Google Tag Manager

• Demonstrable track record of successfully using data-led insights to support continuous improvement in marketing, advertising and/or communications contexts

Desirable attributes

• Understanding of ad platforms such as Meta, Google, TikTok, LinkedIn and Snapchat

• Confident and proactive in attending workshops, meetings and cross-team forums to share insights, support stakeholder understanding of data, and help promote progress in Marketing Analysis across Anthony Nolan.

• Understanding and willingness to learn about relevant legislation and regulations affecting personal data, including GDPR

What’s in it for you?

• A competitive salary

• 27 days annual leave, pension scheme, childcare vouchers, access to counselling via a 24-hour Employee Assistance Programme

• A stimulating work environment full of opportunities to learn and develop

• Life Assurance of four times annual salary

• Travel season ticket loan, Cycle to work Scheme

• And more! (further details on our Life at Anthony Nolan page)

Please check out the full job description here, and you can read more about what to expect on the Our recruitment process page.

Please note: We encourage you to apply as soon as possible – this advert may close early if we receive a high volume of strong applications.

Release your remarkable, join our team and give someone another chance to live.

Anthony Nolan is a Disability Confident Committed and Living Wage accredited employer.

All applicants must be able to demonstrate the right to work in the UK.