Fractional FP&A Lead (2-3 days p/w ongoing)

🌱 Who we are

Mother Root is the Ginger non-alcoholic aperitif. We harness the power of apple cider vinegar to serve up a dose of good feelings. Our mission is to redefine what it means to drink well and feel good - with drinks that are complex, delicious and rooted in nature.

Fresh from securing three offers on BBC Dragons’ Den, we’re on an exciting growth journey — scaling from a £7m brand today towards £50m+ in the years ahead, with 230% year-on-year growth already underway. With our small but mighty team, we’re building one of the UK’s fastest-growing non-alcoholic brands, both online and in retail.

We’re bold, inclusive and ambitious. We value creativity, curiosity and collaboration — and we believe work should be joyful, purposeful and full of flavour.

🚀 The Role

To support our next stage of growth, we’re looking for a F ractional FP&A Lead who can bring rigour, clarity and commercial insight to our financial planning, forecasting and scenario analysis.

As we scale - particularly across multiple channels and markets - we need a dedicated FP&A capability to:

• bring sharper intelligence to forecasting
• ensure stock and demand planning remain ahead of growth
• support international expansion
• provide rapid insight across commercial decisions
• help allocate spend with confidence
• ensure profitability is protected as we scale

You will become a critical part of our strategic decision-making process.

This is a high-impact, strategic FP&A position for a commercially minded analyst who understands the realities of scaling a fast-growth CPG brand. You’ll build and own our forecasting models, run scenario planning, support funding decisions, and work closely with leadership to guide day-to-day and long-range choices.

📋 What You’ll Do

• Build and maintain dynamic forecasting models across DTC, Amazon, retail and export, translating trading performance into forward-looking projections with weekly/bi-weekly updates.
• Run scenario modelling across key levers (CAC, new customer volumes, repeat rates, LTV, AOV/mix, international expansion, operational constraints) to quantify revenue and margin impacts.
  
• Own and refine unit economics and contribution margin analysis across all channels.
• Provide clear, data-backed recommendations on pricing, promotions, channel mix and profitable acquisition guardrails.
• Partner with operations to model stock weeks, run-out risks, demand curves and production requirements.
• Build cashflow forecasts that guide smart financing, stock builds and working capital decisions.
• Advise on credit facilities, stock financing and lender/funding scenarios, including preparing supporting materials.
• Produce crisp, actionable reporting for leadership, turning complex data into simple insights that drive decisions.

🎓 What You’ll Bring

• Circa 5–10+ years in FP&A, commercial finance or strategic finance within CPG, FMCG, DTC, or fast-growth consumer brands
• Strong modelling and forecasting capability.
• Experience supporting organisations scaling from ~£3–15m towards £30–50m+.
• Exposure to multi-channel businesses (DTC, retail, Amazon).
• International experience (e.g., US expansion) a bonus but not essential.
• Exceptional Excel/Sheets modelling — fast, clean and accurate.
• Strong commercial instinct — able to spot signals early and quantify impact.
• Operates with urgency: quick turnaround, frequent iterations, weekly forecasting cycles.
• Able to simplify complexity for non-finance stakeholders.

💫 You’ll Thrive Here If you are

• Low ego, highly collaborative, happy to roll up sleeves.
• Thrives in high-growth environments with shifting variables.