Ecommerce Manager - London, N1C 4AG

Ecommerce Manager - London, N1C 4AG, United Kingdom

The A Side: A Day in The Life

Working with globally successful artists from Aurora to Einaudi and Andrea Bocelli, alongside internationally groundbreaking artists such as Jordan Rakei, Olafur Arnalds, Max Richter and Jacob Collier is all in a day’s work at Decca Records. Home to icons of pop, classical, jazz and more, Decca Records - synonymous with 60s rock’n’roll - has been defining music of all genres since 1929.

We are an exciting and vibrant label at Decca with a team who are passionate about delivering outstanding campaigns of all genres to a broad demographic of music lovers.

Decca and UMUK value e-Commerce as a key foundational channel to connect artists and fans. It is a rapidly growing part of our label and wider organisation. This is a key role within our Decca e-Commerce team to deliver a best in class service for our artists, labels and fans.

We are seeking an experienced eCommerce marketing manager to work across our exciting and diverse roster, managing and helping to grow our direct-to-fan retail experience. The candidate will work at the label to deliver exciting physical products for fans, oversee the marketing campaigns for these products, and above all deliver a focused, profitable, and innovative e-Commerce strategy for artist and label stores. Expect to be heavily involved from the beginning, creating close relationships with the label, central teams at UMG and the artist managers.

The eCommerce Marketing Manager will devise and execute specialised marketing campaigns for all of Decca’s key label homes: Decca Records, Decca Classics, Hyperion and Mercury KX.

The B Side: Skills & Experience

The successful candidate for this role will be an independent, creative problem-solver, with great business acumen and analytical skills, with the ability to lead multiple projects simultaneously while managing competing deadlines.

You will develop eCommerce initiatives with artists and onboard new tools and functionality that are developed by the central UMUK eCommerce team, creative engaging fan experiences that have commerce at its core. This role is unique in that it has creative, commercial, and operational elements. The day-to-day will be varied, fast paced, and often high pressure but always rooted in developing products and campaigns in line with the labels commercial strategy and achieving an exceptional fan experience that is authentic to our artists and their fans.

Be Strategic

• Manage the eCommerce strategy for the label, focussing on delivering incremental revenue growth in line with the labels budget.
• In collaboration with the Head of Commercial, marketing, audience & central e-Commerce teams, devise and execute effective e-Comm sales strategies for frontline and key catalogue releases.
• Formulate & execute D2C product strategies to drive conversions whilst also delivering the best possible customer experience.
• Work with UK eCommerce Operations team to ensure products are kept in stock to maximise sales potential throughout product lifecycle.
• Explore new methods for generating revenue via the artist website/web store with 3rd party distributors
• Work with the central eCRM team and Label/RO, Commercial and Marketing departments/contacts to ensure that e-Commerce initiatives are integrated into all marketing/CRM activities
• Manage relationships with our key partners in the eCommerce space, notably the Labels, brand owners, tech team and finance teams, warehouse team, procurement and merchandise companies and suppliers
• Detail is crucial

Be Operational

• Project manage eCommerce store builds on the eComm platform in line with UMG eComm best practice
• Day-to-day operations management of the stores ensuring products are set up, listed, images sourced, prices correct, and products are kept in stock to maximise sales potential
• Merchandising of artist store pages and departments in line with analytics and data to optimise conversion
• Day-to-day management of the artist store admin, ensuring banners, offers and buy buttons are appropriate and effective with particular focus on pricing and availability of product
• Work closely with label commercial teams to identify new product ranges to monetise the assets of artist/Label/RO across all labels for new retail brand
• Be abreast of developments in the eCommerce area, particularly with regard to other artist store offerings, but in addition, good retailing practice outside of the music industry
• Analyse store conversion date and analytics to drive better data-led decisions in the d2c & eCommerce space.

Be Administrative

• Manage the web store release schedule with the Label/RO contact
• Manage the product and launch schedule for the retail brand and work with the customer service team to proactively manage any issues
• Work with the Label/RO in delivering sales, stock, and profitability reporting
• Work with the Label/RO Digital and Marketing departments/contacts to ensure marketing and digital strategies adequately drive traffic and awareness of the eCommerce solution/web store
• Reporting of sales trends and store activity to Label/RO contacts and Head of Commercial

Be Managerial

• Work with the other departments to think eCommerce first and develop innovative campaigns that deliver revenue, chart performance and a great customer experience for artists fans.
• Build strong relationships with artist management teams.
• Be the primary communication channel for all eCommerce initiatives and results, for internal and external stakeholders – including eCommerce effect on chart performance, music and merchandise sales and forecasting.

Person Specification

Necessary

• Proven commercial experience in the eCommerce space.
• A passion for or understanding of classical music and audience behaviour of the genre
• An understanding of the UK music market including sales trends.
• An understanding of the official chart rules and associated nuances.
• An understanding of the fashion/merchandise space.
• A passion for music and in particular a passion for physical music product.
• Strong understanding of core eCommerce best practice focusing on achieving first class fan experiences.
• A commercial and analytical approach to business, adept at working and achieving revenue targets.
• Strong analytical skills and interpreting data analysis into meaningful strategy.
• Exceptional interpersonal and written communication skills.
• Strong presentation skills
• Microsoft Excel, Powerpoint & Photoshop skills
• Ability to liaise with third parties, initiate and fulfil initiatives in a proactive manner.
• Ability to work under pressure and to strict deadlines
• Strong critical thinking and problem-solving skills.
• Understanding of the CRM to drive e-Comm sales
• Familiarity with all, or some, of the following eComm software / tools eg Shopify.
• Knowledge of Google Analytics and or other major analytics platforms to track performance.
• Experience working in cross-functional teams to drive projects to completion.
• Attention to detail

Bonus Tracks: Your Benefits

• Group Personal Pension Scheme (between 3% and 9%)
• Private Medical Insurance
• 25 paid days of annual leave
• Interest Free Season Ticket Loan available
• Holiday Purchase scheme
• Dental and Travel Insurance options
• Cycle to Work Scheme
• Salary Sacrifice Cars
• Subsidised Gym Membership
• Employee Discounts (Reward Gateway)