Senior Planner

An opportunity to direct through-the-line communication for krow Group’s flagship account, Post Office and other exciting accounts.

An exciting opportunity to work on a ‘national treasure’ like Post Office doesn’t come up very often, so when it does, you jump at the chance, right? Our flagship account is made up of a cross-office team of highly talented individuals tasked with delivering a strategic and creative step-change for Post Office communications with the development and implementation of stand-out through-the lines campaigns. From highly engaging social content and persuasive broadcast TV, to immersive digital and hard working in-branch POS, we will be responsible for curating an end-to-end map of communications for Post Office that touch all moments in the different customer journeys for their products and service.

We are looking for a strategic thinker with a proactive approach, who thrives in a dynamic and collaborative environment. As a Senior Planner at krow, you will direct and manage multiple workstreams across all channels, with a focus on delivering high quality work that exceeds client expectations.

In return, you will play a pivotal role in our first-class, experienced and supportive team, who work hard, but also like to have fun. This is a fantastic role for someone who is passionate about making a difference on an iconic brand. The position will be office-based, min 3 days per week.

A bit about krow…

krow is a full-service creative communications agency working out of four UK offices. Part of The MISSION Group Plc. The Brand Performance Group. Delivering measurable, results-driven campaigns as the preferred creative partner for real business growth. We offer top-tier agencies, strategic specialisms and global reach delivering outstanding performance for brands. We call it Work That Counts™

Our clients range from big established retailers to smaller challenger brands and charities, giving our team the chance to do good over and above the business bottom line. We make Big Positive Impacts for our Clients that drive commercial growth, with ideas that move people to think, feel and act differently. Behind these ideas is a truly diverse culture, fuelled by passionate, sleeves-rolled up and open-minded thinkers.

Key Responsibilities of the Role

The role is based in our London office, reporting in the Group Head of Planning and responsibilities include:

• Drive creative excellence through sharp insights, inspiring briefings and productive collaboration with creative teams.

• Thought leadership and shaping strategic thinking and decision making across your accounts.

• The ability to develop brand strategies and propositions; creative briefs; client presentations; audience profiles; customer journeys; communications and channel strategies.

• Writing decks with a good narrative.

• Communications planning.

• Taking a big-picture view of your clients’ challenges; considering all factors that might affect their brand and communications strategy and developing strategic recommendations to drive our clients’ businesses forward.

• Developing and substantiating a strong point of view, presenting with authority, being able to take internal and external audiences on a journey.

• Preparing and facilitating client planning sessions and strategy workshops.

• Designing, commissioning and managing research to support the development of strategy and creative work.

• Defining measures of success for initiatives and evaluating the impact of our work over time.

Essential skills and experience to deliver this role

• The right attitude; an ambition to make great work.

• Clarity of thinking.

• Collaborative with all departments and levels.

• Pushing for very high standards both strategically and creatively.

• Always bringing a point of view to the room.

• Comfortable engaging in constructive discussions and offering fresh perspectives.

• Building strong relationships with other departments within their agency and, of course with key clients.

• Thorough knowledge of all aspects of the planning craft in order to be able to initiate and complete all sorts of planning projects from marketing strategy to communications development and evaluation.

• Able to interpret all forms of evaluation.

• Proven experience. Ideally in retail and financial services with at least c.4 years experience of integrated planning in an agency environment

• Must be fully conversant with digital channels (without necessarily being a digital specialist)

• Must be a strong communicator (verbally and in written work) who is passionate about creative product and who can clearly present ideas to internal and external audiences.

• Must be flexible, self-motivated, capable of working quickly and accurately, able to prioritise and deliver to deadlines

• High levels of proactivity, quality control and personal curiosity are essential in this largely self-directed role working closely with agency leadership.

Inclusion Matters

At krow we believe the best ideas come from diverse perspectives and that culture only thrives when everyone has the space to show up as themselves. We're committed to building an environment that’s welcoming, respectful and genuinely inclusive for all.

We’re proud to be a Disability Confident Committed (Level 1) Employer. That means we’ve pledged to make our recruitment process accessible and inclusive, promote our roles widely, and offer interviews to disabled applicants who meet the minimum criteria. We also anticipate and provide reasonable adjustments where needed because supporting every candidate matters.

If you need any adjustments to take part in the process, just let us know. We are here to help.

Also a Part Of...

You’ll also be part of MISSION — a collective of Agencies dedicated to helping clients thrive.
Over 900 people, 24 locations, 3 continents, and 1 big difference.

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