Head of eCommerce - D2C Regulated Market
Head of eCommerce – UK Launch
📍 Location: London (Hybrid) 1-2 days per week in the office
💸 Salary: £90,000 – £120,000
💼 Sector: D2C / Regulated Consumer Goods
📈 £50M Raised
We’re working with a hyper-growth consumer brand that’s just launched in the UK after raising £50M in funding. They’re already doing incredibly well in the US and now expanding into the UK with serious ambition – they are looking for a sharp, commercially-minded eCommerce Lead to take ownership of their UK direct-to-consumer performance.
This is a standalone, high-impact role as the UK business scales. They have great backing and have some fantastic people lined up to join, so there will be a lot of opportunity to grow and develop! You will build a team in Q1 next year
Responsibilities
- Own the UK eCommerce channel from day one (Shopify, CRO, customer journey)
- Run and optimise CRM (Klaviyo), retention, and non-paid growth
- Collaborate with global teams but drive local UK execution
- Partner with compliance, product, ops, and CX to deliver a seamless experience
- Build data-driven strategies across the funnel-conversion, LTV, retention, ROAS
Experience
- 5+ years in DTC/eCommerce, ideally in a regulated sector
- Strong CRO and funnel optimisation chops
- Familiar with tools like Shopify, GA4, Klaviyo, and Hotjar
- Experience growing eCommerce without relying solely on paid ads
- Comfort working in a startup or early-stage environment
- Bonus if you understand UK compliance/digital advertising rules
*Rates depend on experience and client requirements
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