Art Director / Creative Lead

RIXO is entering an exciting new era.
With a full rebrand launching in September — including a refreshed website, visual merchandising, updated brand imagery, and bold new creative direction — this is a pivotal moment for the brand. We’re looking for an exceptional Art Director / Creative Lead to elevate our graphics and video content across all touchpoints. This is a rare opportunity to shape the next chapter of one of the UK’s most beloved independent fashion labels.

About RIXO

Founded in 2015 by best friends Henrietta Rix and Orlagh McCloskey, RIXO was born from a love of vintage aesthetics, vibrant prints, and flattering silhouettes designed to make women feel like the best version of themselves. Rooted in a “buy now, wear forever” philosophy, we create timeless pieces that transcend trends, seasons, and age. With a loyal global community and a growing presence across retail and e-commerce, RIXO blends nostalgia with modernity — and this year, we're redefining the brand for the future.

Key Responsibilities

1. Brand & Visual Direction

• Review seasonal/monthly collections and commercial initiatives to define the creative toolkit.
• Lead the graphics team (3 members) to develop consistent design systems and brand guidelines.
• Partner with the Visual Merchandiser on in-store creative, including point-of-sale and window graphics.
• Create and oversee digital marketing assets across paid social, email, and online advertising to ensure brand consistency and performance.
• Work with our Wholesale team to ensure all assets for market are on brand.
• Oversee all digital paid campaign art direction
• Build in house templates for graphic treatments

2. Editorial Campaigns

• Own the visual execution of monthly campaigns, based on briefs from the Creative Director and Brand Manager.
• Ensure campaign content is edited and rolled out effectively across all touchpoints.
• Deliver high-quality post-production assets that align with the brand’s tone and direction.
• Direct image treatment and maintain cohesive storytelling across platforms.

3. E-commerce Direction

• Define and oversee the visual approach for seasonal e-commerce photography and on-site VM.
• Oversee updates to key website pages in line with seasonal launches.

4. Team Leadership & Collaboration

• Mentor and support the graphics and retouching team.
• Give clear, constructive feedback to uphold visual standards.
• Help foster a collaborative, idea-driven culture rooted in a strong understanding of RIXO’s evolving identity.

About you:

• 3 or more years’ experience in a senior creative role within fashion, lifestyle, or a similar industry.
• A creative “on brand” eye and understanding of RIXO's brand DNA.
• Strong portfolio showcasing standout campaign, video, and graphic design work across digital and print.
• Deep understanding of brand storytelling, e-commerce visuals, and performance-driven creative.
• Expert in Adobe Creative Suite and figma, with bonus points for motion/video editing and e-comm CMS tools.