Senior Brand Manager PNH/C3G

Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the

qualifications

. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the

qualifications

. We look forward to your application!

At Sobi, the work we do every day redefines the standards of care and transform the lives of people living with rare diseases.

As a diverse team of entrepreneurial people, we are passionate about our growth journey towards becoming a global leader, making a difference for rare disease patients, moving quickly and always challenging the status quo.

We are committed to an inclusive, sustainable and flexible workplace that fosters growth and development.

Job Description

We’re looking for a strategic, hands-on Brand Lead to take full ownership of UK & Ireland marketing initiatives for one of Sobi’s most important brands — established in haematology, and on the cusp of a high-profile expansion into nephrology. You will lead cross-functional teams, steer national strategy, and collaborate closely with global colleagues to bring life-changing treatments to patients.

 

This is a pivotal opportunity to drive the success of a brand at the intersection of strong legacy and future growth — while representing the voice of the UK affiliate on the global stage. Occasional travel, including overnight stays and weekend work, may be required for congresses, training events and cross-market coordination.

 

The position is a hybrid role, with an expectation of being at the office 1 day per week as a minimum in Granta Park, Cambridge, reporting to the Business Unit Director – Haematology and Nephrology.

 

Your impact will include

 

• Own and execute the UK & Ireland marketing strategy across two therapeutic areas
• Lead the development and roll-out of brand plans, adapting global strategy for local needs
• Drive omnichannel marketing initiatives with strong digital execution and metrics
• Engage and build relationships with KOLs, patient organisations and healthcare stakeholders
• Act as Patient Support Programme Lead for both established and future initiatives
• Coordinate with market access and medical teams to support HTA submissions and training
• Monitor brand performance, optimise budget, and contribute local insight to global strategy

Qualifications

About you

You bring strong commercial acumen and strategic vision, balanced by a hands-on approach to execution. You’re comfortable leading cross-functional teams, shaping conversations with senior stakeholders, and representing the UK affiliate within global projects. Agile, analytical and collaborative, you thrive in a dynamic, purpose-driven environment and are ready to make a real impact in rare disease.

 

What we’re looking for

• Minimum 5 years’ brand/marketing experience in the pharmaceutical industry, experience in Nephrology is highly desirable
• Degree in a relevant field – scientific, medical or business preferred
• Haematology or nephrology experience (in marketing or sales) strongly preferred
• Proven success with both established brands and product launches
• Experience working in a matrixed, cross-functional environment (local and global)
• Strong knowledge of omnichannel and digital platforms (e.g. Veeva, Salesforce, Qlik)
• Deep understanding of the NHS and funding/reimbursement processes in the UK & Ireland

 

 

Here at Sobi we live by our core values: Care, Ambition, Urgency, Ownership and Partnership!

Additional Information

How to apply

We have an ongoing selection process in this recruitment and ask you to send your application as soon as possible. Click apply and include your resume in English. 

Why Join Us?

Here at Sobi, our mission and culture get us excited to come to work every day, but here are a few more reasons to join our team:

• Emphasis on work/life balance
• Collaborative and team-oriented environment
• Opportunities for professional growth
• Diversity and Inclusion
• Competitive compensation for your work
• Making a positive impact to help ultra-rare disease patients who are in need of life saving treatments

We are a global company with over 1,900 employees in more than 30 countries and are committed to the societies where we operate. With a deeply skilled management team directing our day-to-day wins, and a Board with a stellar track record, we’re ready to take on the world’s diseases, ailments and adversity. Our people believe they have the power to make a positive impact in others’ lives because that’s exactly what we do here. If you’re seeking a career that taps into your talents in a way that makes the world a better, healthier place, we just may have a job for you.

We know our employees are our most valuable asset, and our culture conveys that. We offer a competitive benefits package, to support the health and happiness of our staff.

Sobi Culture

At Sobi, we refuse to accept the status quo. This is because we have witnessed first-hand the challenges facing those affected by rare diseases and have used this knowledge to shape our business to find new ways of helping them.

As a specialized biopharmaceutical company, we are dedicated to rare diseases. And we see this focus as a strength. By effectively turning our research into ground-breaking treatments, we help make medicine more accessible and open up more possibilities for patients and more opportunities for those caring for them. This has been our approach since day one, but we know we can’t change the world of rare diseases on our own. Accomplishing this requires strong partnerships with patients, partners and stakeholders across the entire value chain. Together, we define how our business can create solutions that serve the needs of those affected by rare diseases while facilitating sustainable growth.