Salesforce Product Lead

Location: London

Department: Revenue Operations

Weekly office requirement: 2 days per week

Employment type: Full Time

As our Salesforce Product Lead you'll:

be taking the lead on supporting the Global GWI team in maintaining and enhancing our CRM, as well as owning any tool integrations. You’ll report into the Senior Director of Revenue Operations, owning data accuracy, efficiency, and ongoing optimization of Salesforce.com for all operations teams. You will be involved in a wide range of projects and will have the opportunity to make an impact within the wider organisation by helping us improve our CRM to drive efficiencies across the revenue team (e.g. minimise time syncs and improve data quality).

What you’ll be doing

• Systems Governance & Strategic Alignment – Oversee Salesforce and integrated products, ensuring systems are scalable, well-integrated, and aligned with business goals to support fast, data-driven decision-making.
• Team Development & Leadership – Support a high-performing team and their professional growth, provide coaching, fostering collaboration, growth, and operational excellence.
• Change Management & Adoption – Ensure seamless rollout and adoption of new system enhancements, driving effective communication, training, and enablement across commercial teams.
• Project & Roadmap Ownership – Manage the Salesforce roadmap and oversee key system projects, ensuring strategic alignment and efficient delivery across revenue systems.
• Cross-Functional Collaboration & Data Strategy – Act as a bridge between RevOps, Sales, Finance, Product, and Marketing, enhancing data consistency, revenue reporting, and system capabilities.
• Optimising & Scaling Revenue Operations – Continuously improve automation and lead-to-cash workflows to reduce manual effort and enhance scalability.

About you

First things first, as a disruptor in the global market research industry, we haven’t come this far without entrepreneurial spirit and a get-up-and-go attitude. So if you think we’ll see that in you, then you’re already halfway there. Here’s the rest of what we’d like you to bring to the table.

Technical

• Deep expertise in the Salesforce platform and object model, with a proven ability to architect custom applications, objects, fields, and end-to-end processes at an enterprise level
• Extensive command of Salesforce automation capabilities, best practices, and order of operations, with the ability to evaluate and set the standard for how automation is designed across the organisation
• Track record of designing and improving complex Salesforce automations including advanced flows, validation rules, formula fields, and data model relationships — and of coaching others to do the same
• Proven success leading integrations across the revenue tech stack (e.g. Tableau, Docusign CLM, SalesLoft, and similar platforms)
• Strong Salesforce architecture experience, with a demonstrable track record of designing, deploying, and governing Salesforce changes at enterprise scale
• Salesforce Advanced Administrator Certification or Sales/Experience/Revenue Cloud Certifications highly desirable; willingness to gain Revenue Cloud certification as part of the role

Strategic leadership

• Ability to define and own the Salesforce product roadmap, aligning platform capabilities with business strategy and revenue growth objectives
• Exceptional critical thinking and analytical skills with a strong commercial lens — you’ll translate business problems into scalable technical solutions and set priorities across competing demands
• Experience developing and presenting business cases for platform investment, including ROI analysis, build-vs-buy decisions, and resource planning
• Proven ability to evaluate emerging Salesforce features and third-party tools, making strategic recommendations on adoption, deprecation, and platform evolution
• Comfortable operating with ambiguity and driving clarity in a fast-paced, high-growth environment where requirements evolve rapidly

People and stakeholder management

• Proven success in managing, mentoring, and developing Salesforce Administrators and technical team members, setting clear expectations and creating pathways for growth
• Strong stakeholder management skills with the ability to influence at senior leadership level, aligning cross-functional teams around a shared platform vision
• Experience managing external partners, consultancies, and vendor relationships, including contract negotiation, performance management, and delivery oversight
• Exceptional communication skills — able to distil complex technical concepts for non-technical audiences, and to champion change across the organisation
• A collaborative, inclusive leadership style that builds trust across teams and empowers others to take ownership

What We Offer

At GWI, you’ll find meaningful work, visible impact, and a culture that empowers you to do your best. Our package includes:

• Time to recharge – 25 days’ annual leave, plus office closures over the holidays.
• Health & wellbeing – Health cash plan, enhanced family benefits, carer days, and mental health support.
• Financial benefits – Competitive salary, 4% pension matching, and recognition programs that celebrate success.
• Flexibility & balance – Flexitime, early Friday finishes, hybrid and remote options, plus a “work from home” budget.
• Career growth – Accredited learning, leadership development, and global career mobility.
• Community & impact – DE&I initiatives, volunteering opportunities, donation matching, and payroll giving.

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

Diversity is fundamental to who we are—as a data company and as a workplace. Our data reflects global realities, and so must our teams. We strive to build a workforce as diverse and inclusive as the insights we deliver.

As a Disability Confident employer, we welcome applications from disabled candidates and are committed to making adjustments throughout the hiring process—whether that's extra time, materials in advance or a different format, breaks, an adjusted interview format, assistive tools, or flexible scheduling. We're happy to discuss whatever would work best for you.

We actively encourage applications from underrepresented and marginalised communities.

At GWI, you'll find a place to contribute meaningfully, grow professionally, and belong fully.

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