Head of Visual Merchandising

Head of Visual Merchandising - Europe Location: London or Paris Salary: Circa £100,000 + Bonus + Benefits

We are seeking a visionary and commercially driven Head of Visual Merchandising to lead and evolve the visual expression of a globally recognised lifestyle brand across European markets. This high-impact role sits at the intersection of brand storytelling, customer experience , and strategic retail execution .

As the guardian of the brand’s physical identity across Europe, you will define and implement innovative, brand-consistent visual strategies across all store formats - from flagship locations and shop-in-shops to new openings and pop-ups.

• Lead the development of seasonal and monthly visual strategies aligned with global brand identity and local commercial goals.

• Shape long-term store layout concepts to optimise:

  • Customer flow

  • Product adjacencies & zoning

  • Storytelling through space

• Own the visual planning for new stores, refurbishments, and special formats.

• Direct in-store displays, windows, and product presentation for maximum visual impact and commercial relevance.

• Ensure consistent execution of signage, wayfinding, and promotional graphics across regions.

• Deliver clear, scalable visual guidelines (visual packs, planograms, etc.) tailored for local execution teams.

• Manage a growing team including:

  • Brand Graphic Designer

  • Signage Graphic Designer

  • Regional VM Leads (x2)

• Mentor and inspire local VM teams across Europe, fostering best practice sharing and alignment with central strategy.

• Coordinate with Store Operations to manage signage logistics, translations, and installations.

• Monitor the impact of VM strategies on key KPIs:

  • Sales uplift

  • Customer behavior

  • Conversion and traffic

• Use insights and store feedback to continually refine visual standards and floorplans.

• Partner with key departments:

  • Merchandising to amplify product launches

  • Marketing for campaign execution and seasonal messaging

  • Retail Operations for seamless rollout

  • Global HQ to ensure alignment without duplication

• Align on budgets, timelines, and resources across countries.

• Manage visual budgets related to:

  • Fixtures, graphics, and signage production

  • Installation, tools, and communication materials

This role offers the opportunity to shape the visual identity of a beloved global brand across diverse markets, combining strategic thinking with hands-on creativity. If you're ready to make a lasting impact in a brand-led, people-centred organisation, we'd love to connect.