Product Marketing Professional (6 month FTC)

Why this job matters

Etc. is BT Group’s innovation arm, accelerating product development that connects customers to our network. We rethink how our network, data, people, and partners help businesses transform and keep society connected.

We’re hiring an Product Marketting Professional to support impactful marketing strategies that drive differentiation and growth—primarily for Network Intelligence & Insights, BT’s mobile-powered insights proposition. You’ll also gain exposure across broader Etc. marketing initiatives.

This cross-functional role works with teams across marketing, research, brand, product, commercial, legal, and communications. We're looking for someone passionate about product marketing, curious about emerging tech and trends, and comfortable navigating ambiguity.

What you’ll be doing

• Support product marketing for BT Active Intelligence & Insights, with opportunities across the wider Etc. portfolio.
• Develop marketing assets including digital content, messaging, videos, and visuals for launches and in-life campaigns.
• Assist with event delivery, managing stand materials, activation plans, briefing packs, social content, and collateral.
• Drive product usage through engaging in-life marketing and educational content.
• Conduct competitor audits, make recommendations, and apply insights to improve marketing.
• Apply customer insights and data to shape marketing assets with a strong customer focus.
• Track and measure marketing performance, collaborating on optimisation and reporting.
• Build and maintain strong stakeholder and partner relationships to support product vision.

The skills you'll need

• Support product marketing for BT Active Intelligence & Insights, with opportunities across the wider Etc. portfolio.
• Develop marketing assets including digital content, messaging, videos, and visuals for launches and in-life campaigns.
• Assist with event delivery, managing stand materials, activation plans, briefing packs, social content, and collateral.
• Drive product usage through engaging in-life marketing and educational content.
• Conduct competitor audits, make recommendations, and apply insights to improve marketing.
• Apply customer insights and data to shape marketing assets with a strong customer focus.
• Track and measure marketing performance, collaborating on optimisation and reporting.
• Build and maintain strong stakeholder and partner relationships to support product vision.

Benefits

• 10% on target bonus
• BT Pension scheme, minimum 5% Employee contribution, BT contribution 10%
• From January 2025, equal family leave: receive 18 weeks at full pay, 8 weeks at half pay and 26 weeks at the statutory rate. It’s for all parents, no matter how your family is made up.
• Enhanced women’s health support: including help with menopause symptoms, cancer screenings, period care and more.
• 25 days annual leave (not including bank holidays), increasing with service
• 24/7 private virtual GP appointments for UK colleagues
• 2 weeks carer’s leave
• World-class training and development opportunities
• Option to join BT Shares Saving schemes.

Our leadership standards

Looking in:
Leading inclusively and Safely
I inspire and build trust through self-awareness, honesty and integrity.
Owning outcomes
I take the right decisions that benefit the broader organisation.

Looking out:
Delivering for the customer
I execute brilliantly on clear priorities that add value to our customers and the wider business.
Commercially savvy
I demonstrate strong commercial focus, bringing an external perspective to decision-making.

Looking to the future:
Growth mindset
I experiment and identify opportunities for growth for both myself and the organisation.
Building for the future
I build diverse future-ready teams where all individuals can be at their best.

About us

BT Group was the world’s first telco and our heritage in the sector is unrivalled. As home to several of the UK’s most recognised and cherished brands – BT, EE, Openreach and Plusnet, we have always played a critical role in creating the future, and we have reached an inflection point in the transformation of our business.

Over the next two years, we will complete the UK’s largest and most successful digital infrastructure project – connecting more than 25 million premises to full fibre broadband. Together with our heavy investment in 5G, we play a central role in revolutionising how people connect with each other.

While we are through the most capital-intensive phase of our fibre investment, meaning we can reward our shareholders for their commitment and patience, we are absolutely focused on how we organise ourselves in the best way to serve our customers in the years to come. This includes radical simplification of systems, structures, and processes on a huge scale. Together with our application of AI and technology, we are on a path to creating the UK’s best telco, reimagining the customer experience and relationship with one of this country’s biggest infrastructure companies.

Change on the scale we will all experience in the coming years is unprecedented. BT Group is committed to being the driving force behind improving connectivity for millions and there has never been a more exciting time to join a company and leadership team with the skills, experience, creativity, and passion to take this company into a new era.

A FEW POINTS TO NOTE:

Although these roles are listed as full-time, if you’re a job share partnership, work reduced hours, or any other way of working flexibly, please still get in touch.

We will also offer reasonable adjustments for the selection process if required, so please do not hesitate to inform us.

DON'T MEET EVERY SINGLE REQUIREMENT?

Studies have shown that women and people who are disabled, LGBTQ+, neurodiverse or from ethnic minority backgrounds are less likely to apply for jobs unless they meet every single qualification and criteria. We're committed to building a diverse, inclusive, and authentic workplace where everyone can be their best, so if you're excited about this role but your past experience doesn't align perfectly with every requirement on the Job Description, please apply anyway - you may just be the right candidate for this or other roles in our wider team.