B2B Marketing & Brand Strategy

Contract Role - B2B Marketing & Brand Strategy -- London/Hybrid - 06 Months Initial - Inside IR35 We're looking for a candidate that has proven experience leading B2B campaigns; building and growing matrixed brands; and executing and optimizing integrated campaigns across content, web, events, and more.Role Overview:* Job Title: B2B Marketing & Brand Strategy* Location: London/Hybrid* Contract Type: Contract * Duration: 06 months initially, with high potential for extensionKey responsibilities:* Building campaign strategy, executing our brand strategy, and championing our brand positioning and brand standards across all our line of business campaign work (Investment Management).* Partnering with line of business marketers and business colleagues to develop value propositions, build product positioning, launch new capabilities and offerings, and construct cohesive go-to-market planning, all while ensuring alignment with the overarching Masterbrand strategy and business objectives.* Fostering effective collaboration with both external agencies and internal creative teams, delivering strong creative briefs that inspire creative teams and lead to concepts that elevate individual business lines, products, and platforms.* Coordinate market research to inform strategy, stay abreast of industry trends, benchmarks, market demands, and competitor strategies.* Oversee the strategic planning, messaging and coordination of industry-leading events in partnership with events team. Ensure events strategy align seamlessly with brand objectives.Key skills* A persuasive storyteller and creative and original thinker who can develop line of business, product, or platform centered campaigns.* Demonstrated ability to work and drive alignment across cross-functional teams at matrixed brands.* Experience planning and leading global campaigns across multiple channels; formats; and investment strategies - including paid, owned and earned media strategies* Strong data and landscape analysis skills to review marketplace trends, formulate implications and inform strategy.Please feel free to contact myself - Daisy Nguyen (/T: )at Atrium UK/ Gibbs Consulting for a confidential chat to know more details about the role.Please also note: Due to the volume of applications received for positions, it will not be possible to respond to all applications and only applicants who are considered suitable for interview will be contacted.