Head of Enablement (Data Solutions)

Description

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation.

We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

WHO WE ARE LOOKING FOR

The Head of Enablement for Data Solutions is a vital facilitator, bridging the Data Solutions product organization with central deployment and front-line enablement teams across regions, markets, and client teams. This role is instrumental in driving the successful enablement of our advanced data products, ensuring that our innovative solutions are effectively understood and utilized across the globe.

This leader is critical in scaling our enablement offering for cutting-edge data and AI-driven solutions. They will spearhead the development of comprehensive product training, impactful marketing, and robust support resources, empowering regional, market, and client-based enablement leads to drive widespread adoption of our data products. Furthermore, this role cultivates a dynamic global community of enablement practitioners, fostering networked learning and ensuring invaluable product feedback on data solutions is channelled directly back to Data Solutions leadership for continuous improvement.

WHAT YOU WILL DO

• Customer Advocacy for Data Solutions: Champion the voice of the user – both internal teams and external clients – throughout the data product lifecycle. Foster strong relationships, actively gather feedback on data product usability and insights, and ensure data product strategy and development aligns with customer needs. Manage global hero product communities focused on data and AI tools, fostering active discussion, participation and support.

• Data Solutions Product Adoption Strategy: Support regional, market and client-based enablement leads in developing adoption strategies for their user bases, by creating a scalable approach and supporting resources to effectively drive usage of data and AI tools within the Data Solutions pillar. This includes enabling users to effectively leverage advanced analytics, predictive models, and privacy-enhancing technologies.

• Data Solutions Product Enablement & Training: Work with the Product Training teams to develop and deliver impactful trainings and resources specific to our data products, supporting materials, and communication strategies to equip users with the knowledge and skills to leverage complex data capabilities, interpret AI-driven insights, and understand data governance principles effectively.

• User Communication & Support for Data Solutions Product: Act as subject matter expert in collaboration with the Product Communications team to develop pillar-specific marketing and release communications for new data products, features, and AI model updates. Collaborate with the Product Support team to draft knowledge base materials and SOPs & SLAs for L1 & L2 support resolutions related to data ingestion, processing, and output.

• Data Solutions Product Adoption Measurement: Partner with the Product Measurement team to ensure that there are clearly defined key performance indicators for data application usage within the Data Solutions pillar and track key metrics/analyse data to identify areas for improvement and optimize adoption efforts for our data and AI tools.

• Data Product Feedback Loop: Collates and centralizes product feedback specific to data solutions to provide back to the pillar leadership team, working closely with regional, market and client enablement leads to gather any specific requirements, feedback and priorities related to data quality, model performance, and insight generation.

• Partnership & Collaboration: Build strong working relationships with key stakeholders across the organization, including the central deployment and enablement team and regional, market and client enablement leads. Foster cross-functional collaboration to ensure a unified approach to data product adoption and customer success, particularly with data science, engineering, and privacy teams.

• Growth Enablement for Data Solutions: By exception, in partnership with regional, market and client leads contribute to new business and client growth discussions, ensuring provide pitch support, demo scripts and walkthroughs as required to showcase our data products and AI capabilities in a clear and compelling way, emphasizing their value in driving predictive performance and strategic insights.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust .

• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise .
• Proven experience in a leadership role focused on customer success, enablement, or training within a technology-driven organization, with a strong emphasis on data products, analytics, or AI/ML solutions.
• Deep understanding of data platforms, AI/ML technologies, and complex data workflows, with the ability to act as a power user and advocate for best practices in data utilization and interpretation.
• Deep understanding of the product development lifecycle and deployment processes, specifically within data-intensive environments.
• Excellent communication and interpersonal skills, with the ability to engage and influence diverse stakeholders, including data scientists, engineers, and business users.
• A collaborative mindset, with experience working cross-functionally with product, engineering, data science, and client-facing teams.
• Analytical skills to track performance metrics, identify trends, and drive data-informed improvements, especially related to data product adoption and impact.
• A proactive approach to problem-solving, with the ability to manage multiple priorities in a fast-paced environment.
• Familiarity with data-driven media planning and buying workflows, audience segmentation, and marketing analytics is highly desirable.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice ( for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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