ESO Planning Executive

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com .

2505 - ESO Planning Executive

Role Summary and Impact

Drive operational excellence across Ford markets on by owning MAP governance, ensuring high-quality campaign set-up and change control, and enabling activation teams to deliver against campaign objectives.

Key Responsibilities

MAP Leadership and Governance

• Own the creation, maintenance and quality assurance of MAP shells across all biddable and offline campaigns; ensure information is current, accurate and audit-ready.
• Establish and maintain clear governance for MAP updates, including change control, approvals and versioning where required.
• Ensure activation teams implement MAP changes within agreed timelines and are accountable for completion and accuracy.
• Brief activation teams regularly on MAP updates and required actions; provide clear guidance to enable correct implementation.

Channel Proficiency and Media Planning

• Build and maintain working proficiency across key marketing channels; understand channel roles, targeting options, measurement approaches and KPI trade-offs across objectives.
• Develop detailed, insight-led media plans that support multiple campaign objectives and align to wider market and brand strategy.
• Partner with channel and activation specialists to translate strategy into executable plans, ensuring clarity on deliverables, timelines, budgets and measurement.

Creative Tracker Ownership

• Own the creative tracker for the defined scope, ensuring accurate status reporting across creative development, approvals, trafficking readiness and in-market delivery.
• Coordinate with relevant stakeholders to capture requirements, manage timelines and resolve blockers that may impact campaign delivery.
• Maintain data integrity across tracking documents and related systems; ensure consistency between the creative tracker, MAP and activation deliverables.
• Provide clear and timely communications on risks, dependencies and changes to plan; escalate issues where needed.

Key Stakeholders

• Activation teams (biddable and offline)
• Planning Director
• Ford of Europe and Ford local Market Leads
• Channel Business Directors (BDs) and channel specialists

Skills and Experience

• Experience supporting integrated media planning and activation across biddable and offline channels.
• Strong operational governance skills, including attention to detail, documentation discipline and stakeholder accountability.
• Ability to translate strategy into executable plans and manage multiple workstreams with competing deadlines.
• Clear, confident communication skills with the ability to influence cross-functional teams.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

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Job Code: 2505

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