Area Vice President, Mid-Market

About the opportunity

The position of Area Vice President, Mid-Market EMEA  (f/m/d)is a critical leadership role within our EMEA Sales organisation, reporting directly to the SVP EMEA & APAC .

This role carries both first-line and second-line management responsibilities , leading a team of Mid-Market Sales Managers and their respective Account Executives. You will be responsible for building, scaling, and developing a high-performing regional sales organisation focused on organisations across EMEA with revenues between $100m and $1bn USD .

As a senior sales leader with a strong SaaS background, you will drive regional strategy, operational excellence, and consistent revenue growth across the Mid-Market segment. You will partner cross-functionally to accelerate pipeline generation, optimise go-to-market execution, navigate complex procurement cycles, and act as an executive stakeholder for strategic customers within your region.

As a quota-carrying leader, you own the regional forecast, proactively identify and mitigate risks, capitalise on opportunities, and continuously elevate performance through structured coaching, talent development, and strong sales leadership.

What to expect?

• Lead and scale a growing Mid-Market sales organisation across EMEA, managing both Sales Managers and Account Executives
• Drive new business acquisition and expansion across organisations with $100m–$1bn revenue
• Define and execute the regional Mid-Market strategy aligned to broader EMEA & APAC objectives
• Build repeatable, scalable processes and best practices to drive predictable revenue growth
• Own regional forecasting, pipeline health, and quota attainment across multiple teams
• Develop leadership capability within first-line managers through coaching and mentorship
• Serve as senior point of escalation internally and in strategic customer engagements
• Contribute to regional strategy through data-driven insights, performance metrics, and market intelligence
• Collaborate proactively with Business Development, Solution Engineering, Marketing, Recruitment, Product, Partnerships, and Customer Success to ensure strong regional alignment
• Foster a high-performance culture focused on accountability, customer value, and continuous improvement

What you need to be successful?

• 10+ years of SaaS sales experience, with significant experience in Mid-Market or Enterprise segments
• Minimum 5+ years in sales leadership, including managing managers (second-line leadership experience preferred)
• Strong experience selling into organisations with $100m–$1bn revenue across EMEA
• Proven success in closing and scaling multi-six-figure new business and expansion ACV
• Demonstrated ability to recruit, develop, and retain high-performing sales managers and Account Executives
• Experience implementing and driving consistent sales methodologies and qualification frameworks
• Strong analytical and data-driven approach to forecasting, pipeline management, and performance optimisation
• Highly effective communicator with strong executive presence and stakeholder management capability
• Track record of building loyal, referenceable customers across diverse European markets
• Consistent overachievement of quota and revenue targets
• German language skills beneficial but not essential

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time ! A generous amount of paid time off, including vacation days, sick days, education days, compassion days for loss, and volunteer days
• Time off to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication phone/internet stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

Who are we?

Contentful is a leading digital experience platform that helps modern businesses meet the growing demand for engaging, personalized content at scale. By blending composability with native AI capabilities, Contentful enables dynamic personalization, automated content delivery, and real-time experimentation, powering next-generation digital experiences across brands, regions, and channels for more than 4,200 organizations worldwide. More than 700 people from more than 70 nations contribute their energy and creativity to Contentful, working from hubs in Berlin, Denver, San Francisco, London, New York, and distributed worldwide.

Everyone is welcome here!

“Everyone is welcome here” is a celebrated component of our culture. At Contentful, we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences, and we are proud to be an equal opportunity employer. All qualified applications will receive consideration for employment without regard to race, color, national origin, religion, sexual orientation, gender, gender identity, age, physical [dis]ability, or length of time spent unemployed. We invite you to apply and join us!

If you need reasonable accommodations at any point during the application or interview process, please let your recruiting coordinator know.

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