Social Media Manager

Social Media Manager

Location: London/Hybrid

Salary: £35k - £40k per year (+ benefits)

Start Date: ASAP

The Opportunity

We’re working with an exciting, fast-growing wellness brand that’s redefining how people experience movement at home. They’re not just building a product – they’re building a community and a platform for connection, creativity, and feel-good living. This brand is an award-winning wellness brand on a rapid growth trajectory, expanding into new regions globally. Beyond the home, this brand is now in 120+ studios, commercial gyms, hotels and wellness spaces across the UK and Europe, and we’re imminently launching a new athleisure brand.

The Role

We’re looking for a Social Media Manager who lives and breathes social. You’ll own our multi-channel strategy and execution across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube, growing audience, engagement and community while bringing our brand to life daily.

This is a hands-on role with leadership moments. You’ll plan the calendar, brief and produce content, manage creators, and report on performance. You’ll work from our showroom 2–3 days/week and spend additional time on the road at partner studios across the country capturing content with instructors, members, guests, the team, and behind-the-scenes moments. There will also be occasional events where you’ll support on-the-ground content capture.

What you'll be doing:

• Own the social strategy & calendar across Instagram, TikTok, Facebook, Pinterest, LinkedIn and YouTube
• Plan, produce and publish platform-native content (short & long form), including shoots, UGC, and creator collaborations
• Community management: daily engagement, DMs, comments, social care alignment with CX; uphold our warm, on-brand voice
• Growth & optimisation: trend mapping, hooks, thumbnails, titles, SEO (esp. YouTube), retention tactics, A/B testing
• Influencer/creator management: sourcing, briefing, contracting (where needed), content approvals and performance tracking
• Analytics & reporting: weekly insights, KPI dashboards, learnings and recommendations for continuous improvement
• Campaign support: launches, events, partnerships; on-the-ground capture and real-time posting
• Governance: maintain asset libraries, tone-of-voice and visual guidelines; ensure consistency across channels
• Cross-functional: collaborate with content, product, retail/partner studios, and CX to tell cohesive stories

What we're looking for:

• 3+ years in a social-first role (brand, studio, agency or creator-led), with examples of audience and engagement growth
• Proven video skills (planning, filming, editing) across short & long form (CapCut, Premiere Pro, Final Cut or similar)
• Channel expertise: deep understanding of what performs natively on Instagram, TikTok and YouTube and how that differs from Facebook, Pinterest and LinkedIn
• Copy & storytelling: sharp, concise captions; comfort scripting VO and on-screen hooks
• Data-fluent: confident using platform analytics to drive decisions
• People & project management: able to brief creators, juggle timelines, and ship consistently at pace
• Basic motion/graphics (captions, lower thirds, overlays)
• Passion for health & wellness ; experience with Reformer Pilates is a bonus

Nice to haves:

• Experience with paid social coordination and whitelisting
• Familiarity with influencer platforms/CRMs and scheduling tools

What you'll get:

• £35,000 salary per year
• Complementary Reformer Bed
• Vitality Health Insurance (with wellness perks)
• BUPA Dental Scheme
• Gym membership contribution
• Cycle to Work Scheme
• Flexible hybrid working
• Access to launches, events and creative days with the founding team
• A chance to shape the voice and growth of a purpose-led, design-forward wellness brand