Director, Residential Marketing, Global

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JOB SUMMARY

• Develop marketing strategies, oversee the creative process, manage photography and video asset creation, develop and execute programs and act as brand guardian to oversee tone of voice, and communications.
• Responsible for delivering proactive account management and marketing support to residential licensees by building close working relationships with 3 rd party Owners and key internal stakeholders
• Oversee the development of all Residences brand materials and provide guidance for all external residential marketing collateral to meet brand standards
• Responsible for organising and implementing brand immersion training to Ownership Sales and Marketing teams for residential deals and ensuring brand guidelines are met
• Partners with the project Sales and Marketing teams to monitor pricing strategies
• Participates as required in kick-off meetings for deals that include a residential component
• Be Rosewood Hotel Group’s marketing expert on ‘branded residential’, and develop a strategy to position Rosewood Residences as a brand leader
• Establish industry relationships as necessary with agents, developers and agencies
• Alongside CRM support the management of the Rosewood Reserve program for members and lead the planning and communications to manage the owner benefits program and event activations
• Be the custodian of the Residential marketing database and partner with CRM

KEY RESPONSIBILITIES

• Work with regional and hotel property teams to understand marketing and operational issues/concerns. Coordinate with Brand team to ensure compliance with standards.
• Provide divisional training on Global Residential Marketing Policies and communicate the annual plan
• Creates Residential brand standards in conjunction with the Brand Team for all stakeholders: Owner/developer, internal teams, Homeowners Association, Sales and Marketing, IT etc.
• Fosters relationships with owners, developers, investors, consultants, etc., to keep abreast of industry trends, upcoming growth markets, investor sentiment, growth opportunities, potential partnerships, etc.
• Support business development strategies for Rosewood Residences alongside excellent communication skills and project management experience with attention to detail, and able to employ digital marketing
• Manage the marketing budget
• Accountable for all business activity including communications, presentations, research, media, and creation of marketing and brand collateral
• Responsible to update and develop Rosewood residential brand guidelines
• Maintains strong relationships with all owners, agencies, Public Relations firms and consultants
• Works within pre-set budgetary limits
• Models the company’s culture, vision, mission and core values

CRITICAL SKILLS & QUALIFICATIONS

• Experienced in managing the relationships with owners and developers
• First-hand knowledge of residential markets globally
• Ability and experience to manage multiple projects to deadlines and engage with multiple stakeholders
• Advanced and fluent command of the English, additional language/s is an advantage
• Ability to work and travel internationally

EXPERIENCE

• Residential marketing background such as with competitive hotel companies or upscale residential developers.
• Real Estate or hotel marketing background.
• Luxury hotel knowledge.
• Luxury goods experience.
• Brand marketing and communications experience.