VP of Pricing

Location: London

Team: Product

Commitment: Full-time

Cloudinary's Pricing Leader role offers a unique opportunity to lead strategic pricing at a product-led, multi-product SaaS company with both PLG (product-led growth) and Enterprise sales motions. As we expand our product offering and customer segments, we are focused on simplifying pricing and driving impactful changes that enhance customer value and positively influence revenue.

Pricing at Cloudinary is both critical and complex. With multiple products, go-to-market motions, and legacy models accumulated over 13 years, the pricing function is now under Product leadership with strong executive focus and support. You’ll be expected to lead with clarity, bring sharp decision-making, and drive measurable business impact while working closely with key stakeholders across the company’s leadership team.

Responsibilities:

• Own the global pricing and packaging strategy across all products, customer segments, partners, and strategic partnerships.
• Lead and manage a pricing team to execute pricing initiatives and maintain operational excellence.
• Lead pricing simplification initiatives and identify high-impact changes that improve clarity, revenue, and customer experience.
• Continuously monitor pricing effectiveness based on sales performance, customer adoption, competitive landscape, and product evolution.
• Partner with Product, Sales, and GTM leadership to develop pricing for new offerings and evolve existing ones.
• Ensure all pricing decisions are data-informed and aligned with company goals - leveraging competitive intelligence, market trends, and customer feedback.
• Drive consistent pricing execution across new and renewal business, from self-service to enterprise.
• Define and enforce pricing governance frameworks.
• Help evolve our monetization systems and tooling to support pricing automation and reduce friction.
• Develop and deliver sales enablement, training, and best practices to improve pricing execution.
• Champion a pricing model that is both strategic and executable, avoiding complexity that does not deliver measurable value.

About You:

• 10+ years of experience, including 5+ years in pricing and packaging leadership within SaaS.
• Proven success developing and launching pricing models that scale across segments and drive measurable impact.
• Ability to collaborate across departments and influence senior stakeholders.
• Experience with PLG and enterprise SaaS monetization models.
• Strong analytical mindset with experience in financial modeling and data-driven pricing.
• Experience working with or leading pricing system/tooling initiatives.
• Comfortable operating in a fast-paced, product-led global environment with strong go-to-market collaboration—thriving in cross-functional teams across multiple time zones and key geographies, including North America, EMEA, and Israel.
• Passion for creating clarity and delivering pragmatic solutions.

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