Senior Marketing Executive

Who we are...

Verdantix's mission is to deliver independent, accurate, and actionable research and advisory services. We empower the world's most innovative corporations, technology and services vendors, and investors with granular insights and data-driven analysis. Our team is a curious, collaborative group of expert analysts, data engineers, commercial specialists, creative professionals, and thought leaders working together to help clients achieve their most important goals.

The role...

We're looking for a strategic, commercially minded Senior Marketing Executive to take full ownership of marketing for a number of Verdantix's core solution areas. In this role, you'll lead the planning and execution of end-to-end demand generation campaigns, shaping go-to-market strategies and influencing stakeholders across sales, research, and product.

You will operate with a high degree of autonomy - owning multi-channel campaigns, driving segment growth, and building strong cross-functional relationships to position Verdantix as a leader in our key markets. This is a role for someone who wants to make an impact, lead initiatives from concept to execution, and directly shape pipeline and brand influence.

For this role we are considering applications in the region of £35,000 - £37,000 (dependent on experience) with a very competitive bonus, paid quarterly.

This is a hybrid role which requires 3 days a week in the office during probationary period, and will decrease to 2 days upon successful completion.

What you'll be doing...

Campaign leadership & demand generation

• Take complete ownership of marketing for assigned Verdantix solutions - from strategy to execution.
• Design and run multi-channel demand generation campaigns in collaboration with sales and product leads.
• Lead integrated campaign planning, including messaging, targeting, and go-to-market tactics.

Webinars 

• Fully manage and grow our webinar programme for your solutions-owning topic strategy, promotion, stakeholder management, and execution.
• Work cross-functionally to position thought leadership and generate high-quality leads.

Copywriting & content enablement

• Develop high-performing email campaigns.
• Write compelling content for insight emails, newsletters, and podcasts that support brand positioning.
• Work with design teams to create high-quality visual and digital assets to support your campaigns.

Stakeholder influence & collaboration

• Act as the marketing lead for your solution areas.
• Chair campaign optimization meetings for your solutions to align campaign design with commercial objectives.
• Performance & insights
• Track, analyse, and report on campaign performance to drive continuous improvement. 
• Use data to refine messaging, targeting, and channel mix.

About you...

• Bachelor's degree in a relevant field or equivalent experience.
• 2-3 years of experience in B2B marketing, demand generation, or growth marketing.
• Proven success independently running multi-channel campaigns and owning marketing outcomes.
• A confident communicator with excellent written and verbal English skills.
• Proven ability to influence and build relationships with senior stakeholders.
• Skilled in campaign strategy, execution, and performance optimisation.
• Highly organised with strong project management capability -comfortable managing competing priorities.
• Analytical mindset with experience using data to drive decisions and improve performance.
• Proactive, commercially aware, and comfortable operating autonomously.
• Curious, creative, and motivated to drive measurable outcomes.
• Demonstrated experience working in professional or commercial environments.
• Competence using CRM and digital marketing platforms (e.g. Salesforce, Pardot, HubSpot).
• Proficiency in Excel, PowerPoint, and Outlook.
• Familiarity with audience segmentation, lead generation, and marketing automation.

Additional benefits we offer...

• Competitive salary (with annual review)
• Performance-driven quarterly bonus scheme
• Pension with enhanced employer contribution
• Generous holiday entitlement, accruing an extra day with every year worked (local capping applies)
• Quarterly employee recognition scheme
• Hybrid working option, with the aim of promoting flexibility and work-life balance
• Private medical insurance, including online GP service, mental health support and discounted gym memberships
• Enhanced family-friendly benefits
• Weekly 'flexi-hour' to extend a lunch break or finish early on your day of choice
• Cycle to work scheme - tax-efficient purchase of a bike, bike accessories, or both
• Time off for volunteering when done through our partner OnHand: an app for local volunteering and climate action
• Multiple social events throughout the year, including Company Ramble & Sports Day
• Strong focus on learning and development with career plans for all employees
• Dog-friendly office
• Fantastic colleagues with a great sense of humour!

Why Verdantix...

Since our foundation in 2008, we have been built our company around five values. They encapsulate what we stand for, the way we do business and the impact we have on the communities we serve.

• Independence
• Accuracy
• Confidentiality
• Curiosity
• Sustainability

At Verdantix, we believe innovation and technology have the power to transform how organizations approach their biggest challenges. We are a diverse collective, united by intellectual curiosity and a desire to solve complex challenges with inquisitiveness, rigour, accuracy and unparalleled expertise.

We work as one team across research, commercial, and operational functions, valuing impact over hierarchy and transparency over silos. Every team member contributes to the growth of Verdantix, and we make it a priority to include everyone in shaping big decisions, from growth strategies to new product launches.

We're looking for people who are motivated by challenge, energized by collaboration, and who don't take themselves too seriously - a sense of humour goes a long way here. If you're excited to join a growing team where your skills and ideas will make a real difference, we'd love to hear from you.

Verdantix is a winner of 'The 2021 Queen's Award for Enterprise in the International Trade' category. The Queen's Awards for Enterprise are the most prestigious awards in the United Kingdom. Verdantix won the Queen's Award due to its sustained growth in international trade over the last three years - including through the pandemic. This rapid, consistent growth reflects demand for the high-quality research and advisory services that Verdantix provides to clients in seventeen countries.

Verdantix is an equal opportunities employer and is committed to providing a work environment that is free from all forms of discrimination. We want our recruitment process to reflect that. Please tell your recruitment partner directly if there's anything you need to make our interview process more accessible.