General Manager

Are you a dynamic and results-driven leader with a passion for fitness and business management? We are seeking an experienced and ambitious General Manager to oversee the operations of a thriving gym at the intersection between performance and community. As General Manager, you will play a pivotal role in driving the success of the site and ensure an exceptional experience for the members.

What's on offer:

● Salary: £60,000 + OTE

● Opportunity for regional leadership as the brand grows

● Access to industry leading resources, education and training

● Startup culture: fast-paced, collaborative and innovative

● Working Hours: 40 hours p/w (minimum)

● Leave: 28 Days per annum. (incl. Bank Holidays)

As the General Manager of this premium fitness and wellness facility, you will take full ownership of the club’s financial, operational, and strategic performance. This is a highly autonomous role, requiring an entrepreneurial leader with the vision to drive profitability, deliver outstanding member experiences, and set the standard for operational excellence.

With imminent growth plan to scale the brand nationally and internationally to become the leading fitness club destination, this role offers a unique opportunity for career progression. Successful performance at this site could lead to overseeing additional sites as the brand expands, providing the right candidate with a platform to grow their career alongside the company.

Key Responsibilities:

Financial Leadership and Commercial Accountability:

• P&L Management: Take full ownership of the club’s profit and loss account, ensuring revenue and expenditure align with strategic targets.
• Budget Development : Prepare, manage, and review detailed budgets, identifying opportunities to maximize profitability while maintaining service excellence.
• Revenue Optimization: Identify and implement strategies to drive all revenue streams, including memberships, personal training, additional spend (retail, juice bar and more)
• Cost Control: Establish stringent controls over payroll, supplier contracts, and operational expenses to achieve and exceed margin targets.
• Financial Reporting : Provide detailed financial analysis, including weekly and monthly reports on trading performance, variance analysis, and forecasts.
• Data-Driven Decision Making : Use member data, demographics, and usage trends to identify growth opportunities and tailor offerings to meet market demands.
• Strategic Input : Collaborate with the Company Director to contribute to the overall business strategy, leveraging financial insights to drive decision-making

Operational Excellence:

• Seamless Club Operations : Oversee day-to-day operations, ensuring the club runs efficiently and delivers an exceptional member experience.
• Compliance and Standards : Ensure adherence to health and safety regulations, company policies, and industry standards through regular audits and proactive issue resolution.
• Facility Management : Maintain world-class facilities, working with contractors and internal teams to ensure cleanliness, maintenance, and functionality.
• Process Optimization : Continuously refine operational processes to improve efficiency, reduce costs, and enhance service delivery.
• Crisis Management : Implement contingency plans to address operational challenges swiftly and effectively.

Sales and Marketing:

• Sales Leadership : Develop and execute robust sales plans to achieve and exceed membership targets.
• Marketing Campaigns : Oversee local and digital marketing efforts, ensuring campaigns are impactful and align with brand messaging.
• Event Management : Plan and deliver community engagement events to drive member acquisition and retention.
• Member Retention : Implement strategies to build long-term member relationships and reduce churn, ensuring sustained revenue growth.
• Sales Team Development : Lead and mentor the sales team to improve performance, conversion rates, and overall effectiveness.

Team Leadership and Culture:

• Leadership by Example : Inspire and motivate the team to deliver exceptional service and achieve business goals.
• Recruitment and Development : Attract, hire, and retain top talent, ensuring all team members have the tools and training to succeed.
• Performance Management: Conduct regular appraisals, set clear KPIs, and develop personal development plans for all team members.
• Team Engagement : Foster a positive and collaborative culture, where accountability, growth, and member experience are prioritized.
• Studio and PT Oversight: Manage studio schedules and personal trainer performance, ensuring quality and alignment with club objectives.

Strategic Growth and Autonomy:

• Business Development: Take ownership of the club’s strategic direction, using your creativity and insights to shape its offering and deliver the highest returns.
• Scalability : Collaborate with the Company Director on initiatives that enhance the brand’s scalability and pave the way for managing future sites.
• Autonomy : Implement and manage systems, processes, and initiatives in your way, with the freedom to innovate and adapt as needed.
• Growth Opportunities : Demonstrate leadership, financial acumen, and operational expertise to position yourself as a key figure in the brand’s expansion plans.

The Person:

• Minimum of 5 years of experience in a senior leadership role, ideally within the fitness, hospitality, or leisure industries.
• Financial Expertise : In-depth knowledge and demonstrated success of P&L management, budgeting, forecasting, and financial analysis.
• Strategic Thinking : Ability to develop and execute strategies that align with broader business objectives.
• Operational Excellence : Strong understanding of fitness operations, compliance, and service delivery.
• Leadership : Proven ability to build, lead, and inspire high-performing teams, fostering a collaborative and accountable culture.
• Sales and Marketing Skills: Track record of driving revenue through innovative sales and marketing initiatives.
• Entrepreneurial Spirit : A creative, solution-oriented mindset with the agility to adapt to changing business needs.
• Communication : Exceptional interpersonal and communication skills, with the ability to engage effectively with stakeholders at all levels.
• Customer-Centric Approach : Passionate about delivering exceptional member experiences and continuously seeking ways to improve.
• Industry Expert : Strong understanding of fitness trends, membership growth strategies, and community engagement as well as a passion for health and fitness, with the ability to translate this into actionable strategies and member engagement.
• IT proficient : Including financial reporting tools, CRM systems, and social media platforms.
• First Aid qualification (preferred but not essential).

If you have a passion for fitness and a drive to succeed, this is the role for you!

Your recruiter for this role is Izzy Roberts, Senior Recruiter at Jobs In. Fitness, and can be contacted simply by applying for this role below. Jobs In. Fitness are a fitness recruitment agency, specialising in hundreds of fitness jobs in the UK like these. If you are keen to be considered please ‘apply now’. Please note that only applicants matching the strict criteria above will be contacted as part of the recruitment process.