Director of Performance Marketing

Lyst is a global fashion shopping platform founded in London in 2010 and catering to over 160M shoppers per year. We offer our customers the largest assortment of premium & luxury fashion products in one place, curating pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined Zozo, operators of Zozotown, the leading fashion e-commerce platform in Japan. This partnership marks a bold new era for Lyst, as we accelerate our vision and work together to transform the future of fashion shopping through AI and technology. 

At Lyst, we obsess over the customer, providing a search & discovery experience which offers inspiration, fulfilment, and personalisation. We believe that fashion is amazing but shopping for fashion often isn't, and use our technology, data and creativity to bring more joy, greater choice and fewer fails. Our mission is to help fashion shoppers make better choices and help fashion partners find better audiences as the category-leading destination for every fashion shopper.

The Role

We are seeking an experienced and strategic Director of Performance Marketing to lead our high impact performance marketing function. This role is responsible for the strategy, execution and optimisation of multi channel campaigns across global markets. You will manage and develop a cross functional team of specialists, driving customer acquisition and revenue through data informed, innovative marketing approaches.

Working closely with senior leadership, you will align performance marketing efforts with company wide strategic and commercial objectives, while continuously identifying new opportunities for scalable and sustainable growth.

Responsibilities:

• Lead and expand a multidisciplinary performance marketing team, fostering a culture of ownership, impact and continuous improvement.
• Own the strategy and day to day execution of all performance marketing channels including SEO, Search, Shopping, Affiliates, Remarketing, Display, Social, App Installs and growth experiments.
• Stay ahead of industry trends and changes in marketing platforms. Use data, experimentation and consumer insight to test new growth approaches and refine existing strategies.
• Work closely with Product, Engineering, Finance and Partnerships teams to integrate marketing initiatives, improve efficiency and drive cross functional performance.
• Manage relationships with advertising platforms, agencies and other external partners to maximise return on investment and scale reach.
• Define clear objectives and key results for the team, ensuring each member understands how their work contributes to Lyst’s wider goals. Take full ownership of reporting, forecasting and performance analysis.
• Foster a fast paced, results driven environment. Lead by example with a bias for action, accountability and high standards.

Requirements

• A minimum of 7 years of digital marketing experience, with at least 2 years in a senior leadership role
• A proven track record of driving measurable results across multichannel campaigns (SEO, Search, Shopping, YouTube, Display, etc.), consistently achieving and exceeding performance targets
• Strong experience in building and structuring high performing teams, including recruitment, team development, and instilling a results driven culture
• Expertise in managing multimillion pound budgets and optimising large scale marketing initiatives to deliver sustained growth
• In depth understanding of attribution models, marketing analytics, and commercial frameworks for long term business success
• Excellent collaboration and communication skills, with the ability to influence and work effectively across multidisciplinary teams such as Engineering, Product, Finance, Analytics, and Partnerships
• Highly analytical with a strategic mindset and a creative approach to problem solving
• Proven ability to mentor and develop teams, ensuring alignment with business goals and fostering an environment of continuous improvement
• Comfortable in fast paced, high growth environments, ideally in technology, ecommerce, or marketplaces
• Experienced in collaborating with technical teams to design and implement automation and scalable marketing solutions

Benefits

• Our Ways of Working: We all come into the office on Tuesdays and Thursdays, with the option to work remotely or come into the office on the other days. We believe that in person collaboration and community spirit is important, which is why we spend some of our time in the office and some of our time at home.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, themed events, as well as smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.