Global Head of Demand Generation and Growth

ApprovalMax Limited
London
Company Description

ApprovalMax is award-winning B2B software used by businesses around the world to approve bills and expenses. It streamlines the approval process for decision-makers by replacing paper and email approvals with automated workflows. ApprovalMax integrates with platforms such as Xero, QuickBooks Online, and Oracle NetSuite to unlock powerful efficiencies for approvers and finance teams. The company is globally recognized and has won' Xero App Partner of the Year' four times since 2020 in different countries.

Job Description

We're seeking an experienced Head of Digital Marketing and Growth to own and drive our digital growth engine. This role is pivotal in scaling our pipeline and revenue generation efforts, with a strong focus on paid advertising, SEO, email, and website performance. You'll bring deep expertise in B2B marketing and be both strategic and operational-ready to roll up your sleeves and execute while leading a growing team.

Qualifications
  • Performance Marketing Leadership: Own strategy and execution for all paid digital channels (Google, LinkedIn, retargeting, etc.) with a laser focus on customer acquisition and ROI.
  • Revenue Ownership: Be accountable for driving pipeline and revenue from digital channels.
  • Marketing Operations & Attribution: Ensure robust tracking and reporting is in place across all channels, through collaboration with the operations team. Own marketing analytics, attribution modeling, and campaign reporting to drive data-led decisions.
  • SEO & Website: Oversee SEO strategy and manage website performance (traffic, engagement, conversion), ensuring continuous optimization.
  • Email Marketing: Manage nurture, reactivation, and retention campaigns to maximize lifecycle value.
  • Team Management: Lead, mentor, and scale a high-performing digital team.
  • Cross-functional Collaboration: Work closely with sales, operations, product, and content teams to align messaging and conversion paths.
Requirements
  • 6+ years in B2B digital marketing with at least 3 years in a leadership role, background in fintech not essential but nice to have
  • Proven track record of driving revenue via digital campaigns in a high-growth B2B SaaS environment.
  • Deep expertise in Google Ads and LinkedIn Ads, and other paid platforms.
  • Strong understanding of marketing operations and experience ensuring effective data tracking, campaign tagging, and performance reporting.
  • Experience with SEO tools (e.g., SEMrush, Ahrefs), marketing automation platforms, and analytics tools (Google Analytics, HubSpot, etc.).
  • Hands-on and performance-driven: you know what good looks like, and how to make it happen.
  • Experience managing and growing a team.
  • Excellent analytical, strategic, and communication skills
Additional Information

What we offer:
  • 26 days of annual Paid Vacation
  • 1 additional day of Paid Vacation for your birthday
  • Regular performance-based compensation reviews
  • 100% paid 20 business vacation days
  • 100% paid 10 sick leave days
  • Flexible hours
  • Remote work
  • Health & Wellness program - a bonus payment, which will cover 50% up to a total of 500 Euro annually of the amount spent on the following activities: medical services (except regular health insurance), fitness, sports activities (excluding sports equipment), stress management, body massage, weight management, yoga, traveling, etc.
  • Reimbursement of co-working space
  • Reimbursement of professional development courses
  • Service years recognition financial reward
  • Parental leave support.
Posted 2025-07-02

Recommended Jobs

Chef Manager - Wood Green

Chartwells
London

We ensure you're rewarded for all your hard work, which is why we offer a comprehensive benefits package which includes but is not limited to: Monday to Friday - 7am to 2.30pm Free meals on duty…

View Details
Posted 2025-06-20

Operations Specialist

Navro
London

Location: London, UK (Hybrid: 2 days in the office) Company: Navro – Pioneering the Future of Payments Operations Specialist: Be the Backbone of Global Payments at Navro This isn’t a typic…

View Details
Posted 2025-07-10

Secondary English Tutor

Tutors Green
London

Make a Real Impact as a Key Stage 3 and Key Stage 4 English Tutor. Are you a passionate educator, making a difference in the lives of students with SEN or SEHM needs? We are looking for experien…

View Details
Posted 2025-07-02

PHP SQL Web Developer Fintech

Quant Capital
London

Tech: PHP, SQL, MVC, HTML5, React.JS Challenge: Greenfield Financial Data Platform, Websitse, Single Page Apps Firm: Financial Data firm, tech driven, 10 in tech Pay: £60k, Bonus- Pension, L…

View Details
Posted 2025-07-09

New Business Consultant

Grantify
London

Join one of the fastest-growing AI startups, helping innovative companies unlock millions in funding. Grantify is on a mission to become the world’s #1 launchpad for government funding. We've alre…

View Details
Posted 2025-06-27

Group Reporting Manager

J. Murphy & Sons Ltd
London

Murphy is a leading international, specialist engineering and construction company founded in 1951 with a purpose to improve life by delivering world-class infrastructure. Operating in the United King…

View Details
Posted 2025-07-04

Government Caseworker

Triumph Consultants Ltd
London

What's involved with this role: Job Title: Government Caseworker Reference: FT 3783 3006 Salary: Competitive day rate - to be discussed on application Hours per week: 37 hou…

View Details
Posted 2025-07-01

PSV/Bus Engineer

Shorterm Group
London

Our client one of London's largest bus operators are currently looking to recruit experienced PSV/Bus Engineers for multiple roles across London.The business is one of the UK's largest operators with…

View Details
Posted 2025-06-26

Social Worker - Looked After Children

Liquid Personnel
London

Social Worker – Looked After Children – Central London – Salary up to £48,063 Liquid personnel are looking for experienced and hardworking social workers to join the Looked After Childrens team i…

View Details
Posted 2025-06-26

Lead Apache Hadoop Engineer

London

Position Overview Job Title Lead Apache Hadoop Engineer Location London Corporate Title Vice President Our Technology, Data, and Innovation (TDI) strategy aims to enhance engineering ca…

View Details
Posted 2025-06-26