PR Associate Director
Job Description
Position: PR Associate DirectorLocation: London
Career Level : Associate Manager Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: As a team... TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel. As an Associate Planning Director... We are looking for a culturally led, PR associate director who has their finger on the pulse of the ever-changing earned landscape as well as a passion for driving results and managing successful client relationships. A proven track record of running successful earned first campaigns, an understanding of plugging into integrated work as well as a good financial management to ensure profitable work. What you will do... Client servicing/management
- Establishes and capitalises on multi-level client relationships across each business
- Manages client expectations and pushes back when required, acts as a consultant
- Strives to grow each account year on year through proactive selling of value-add services, Group products and services
- Successfully manages portfolio in line with company's budgetary targets
- Has a clear strategy in place to maintain and grow portfolio against agreed targets - reporting to Exec PR Director
- Delivers strong written work including proposals which meet high quality standards and achieve results
- Strategically assesses the client's communication challenges - understanding and articulating the strategy in a succinct way- and delivering ongoing strategic counsel to client and team
- Provides Brand Consultancy as well as PR consultancy- highlighting multi-channel opportunities when appropriate
- Considers audience and channel in all proposals - thinking more broadly about digital, social and content-led strategies and drawing on wider skill-sets from across the agency to add value to thinking
- Displays the appropriate level of knowledge, skills and confidence to direct and manage all aspects of comms programme
- Works with and provides support and coaching to the team on strategic comms
- Has a clear and strong understanding of the PR & Social landscape, offering strategic counsel to both clients and prospective clients
- Responsible for the development of accurate budgets for all client activity, ensuring Group services are described and costed appropriately
- Responsible for the development and output of accurate resource plans
- Responsible for the management of client servicing levels, within pre-agreed levels- ensuring all activity falls within the cIient contract
- Responsible for sharing all financial updates (inc. organic target updates) with the Exec leads and finance team
- Responsible for ensuring relevant fees are assigned to the different rollers e.g. TWW, Design
- Ongoing monitoring of roller to ensure all financial data including organic growth targets are always up to date
- Understands and delivers specialist agency products and services (media training, message development, digital strategy, trends workshops) to increase high-value revenue earning potential
- Successfully co-owns and manages (with support from Exec director where required) the new business process, from qualification to pitch
- Works effectively with central new biz team and maximises all potential leads
- Generates new business opportunities through personal leads, contacts and connections
- Proactively identifies new revenue streams through value-add services for both existing clients and new business
- Generates organic growth through the wider TMW and Accenture business through building key connections
- Approachable to all team members, encouraging involvement and listening to others point of view
- Provides coaching and informal training to increase team capability, motivation and value to the business
- Proactively manages performance to guide and direct team and manage any issues
- Works effectively with leadership team and HR to consider team shape, needs and challenges
- Insightful, culturally tuned-in, and passionate about PR and creativity.
- Confident in the spotlight - able to lead senior conversations and influence outcomes.
- Emotionally intelligent and adaptable - able to build trust across diverse teams and clients.
- Collaborative and ego-free - focused on impact, outcomes, and making a difference.
- High energy, curious, and driven by possibilities.
Accenture reserves the right to close the role, at any time. #TMW Locations London Additional Information Equal Employment Opportunity Statement All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process. Accenture is committed to providing veteran employment opportunities to our service men and women. Please read Accenture’s Recruiting and Hiring Statement for more information on how we process your data during the Recruiting and Hiring process. About Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other. We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work. At Accenture, we see well-being holistically, supporting our people’s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. We’re proud to be consistently recognized as one of the World’s Best Workplaces™. Join Accenture to work at the heart of change. Visit us at .
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