Marketing Executive

The company

At Fora, we’re fueled by a desire to enhance the way people work. We’re here for the progressives, the forward thinkers, the status quo-challengers, the creators and the innovators. With signature hospitality, a likeminded community of members and a re-energising wellness experience, Fora takes the grind out of daily work-life, so members can focus on what’s important – working productively, healthily and happily.

Our journey began over 20 years ago, when we opened our first location on London’s City Road. Since then, our collection has grown to over 60 distinctive workspaces across London, the UK and Germany, totaling 3.2 million sq ft of real estate. And in the last two decades we’ve welcomed nearly 30,000 members through our doors and boast market-leading retention rates. 

As a trusted workspace provider for teams of all sizes, from established brands to new ventures, our uniquely designed, flexible office spaces come with a range of exceptional on-site amenities and a dedicated Member Experience team to take care of all the day-to-day details. Ocado, The British Fashion Council and Pangaia are just some of the businesses who call a Fora workspace home.

Fora is part of The Office Group, backed by Blackstone and Brockton Capital. We have ambitious plans to expand our collection of workspaces in the future, pioneering industry change through our conscious design and construction practices, and creating workspaces that empower our members to work in their own unique way. 

The Role

You will be supporting across the marketing and commercial functions (with a focus on Direct, Indirect and Customer Marketing initiatives), to implement and run marketing strategies & tactics which drive new-business demand and customer satisfaction & loyalty.

This a key delivery role, with a focus on enabling and activating core campaigns and deliverables.

Key Responsibilities

Assisting the wider commercial teams (Direct, Indirect and Customer) in planning, developing & executing campaigns, events and communications aligned to strategic goals

Assisting with partnerships, events and sponsorship activations

Maintain and update content across channels, ensuring brand consistency and accuracy

Coordinate with the creative team, for the creation and updating of sales enablement materials

Work with internal sales teams and external partners to support campaigns and provide timely marketing resources

Report on the progress and performance of marketing activities

Supporting with budgeting and PO creation

Support with the annual marketing plans across the commercial departments.

Support the paid media manager with the creation and publication of weekly and monthly reporting of marketing activities to the business.

Support with BAU website updates (copy and images), and ensure the digital library is clean & accurate with the relevant salient information for distribution.

Work with our key partners, and media agencies to delivery time bound assets and campaign deliverables against our brand and acquisition growth

Support the delivery and execution of time bound eCRM communications

Publish SEO/Digital performance content across digital verticals.

Support the sales team by co-ordinating the delivery of high performing collateral and assets.

Support the paid media manager with the creation and publication of weekly and monthly reporting of marketing activities to the business.

Support with BAU website updates (copy and images), and ensure the digital library is clean & accurate with the relevant salient information for distribution.

Work with our key partners, and media agencies to delivery time bound assets and campaign deliverables against our brand and acquisition growth

Support the delivery and execution of time bound eCRM communications

Publish SEO/Digital performance content across digital verticals.

Support the sales team by co-ordinating the delivery of high performing collateral and assets.

Support the commercial marketing manager to deliver high-quality events for our broker and agent audience.

Requirements

• 1–2 years’ experience in a B2B marketing role.
• Experience in Commercial property or Workspace industries.
• Understanding of marketing, customer marketing, and campaign delivery
• Analytically minded with a basic understanding of KPI/metric based decision making.
• Experience using digital tools such as CRM, email marketing, and social media
• Proficient in Microsoft Excel and Powerpoint
• Literate and comfortable using AI tools such as ChatGPT
• Exposure to customer data and/or campaign reporting
• Experience in using data and insights to support decision making.
• A natural problem solver who can manage their time and prioritise tasks.

Benefits

At The Office Group, we know that work isn’t just about working. We offer all of our employers a fantastic range of benefits, including;

• Flexible working hours
• Hybrid working - 4 Days in the office. 1 day WFH
• 28 days annual leave
• Birthday Leave
• 2 weeks work from anywhere
• Annual leave purchase scheme
• Healthshield
• Study support
• 5% Pension scheme
• Life Assurance
• Discounted Gym membership
• Season Ticket Loan
• Cycle to Work Scheme
• 25% Discount at Fora Cafes