Consumer PR Manager

We are supporting a global fashion and lifestyle brand in their search for a Consumer PR Manager to lead UK-based public relations efforts. This is an exciting opportunity to join a fast-paced, innovative environment and help shape consumer-facing communications for a brand with international reach.

About the Role

The Consumer PR Manager will be responsible for leading the UK consumer PR strategy and managing media relations to enhance brand awareness and affinity.

Responsibilities

Consumer PR Strategy

• Develop and execute UK consumer PR strategies to drive brand awareness and affinity.
• Collaborate with Brand Experience teams to support launches across fashion, beauty, and lifestyle categories.
• Identify key media outlets and ensure consistent, high-quality coverage across print and digital.
• Support regional PR initiatives aligned with broader brand goals.

Media Relations

• Manage editorial coverage across national and regional consumer media.
• Build and maintain strong relationships with editors, journalists, and influencers.
• Secure impactful features and coverage for product launches and brand storytelling.
• Craft compelling pitches and press materials tailored to consumer audiences.

Reporting & Insights

• Define KPIs and deliver timely reporting and insights.
• Monitor competitor activity and consumer trends.
• Analyse PR performance and optimise strategy accordingly.

Cross-Functional Collaboration

• Advise internal teams on consumer PR strategy and emerging media platforms.
• Partner with Marketing, Media, and Ecommerce teams for integrated campaigns.
• Represent the brand at key industry events and consumer-facing activation's.

Qualifications

• 6+ years of PR/Communications experience in fashion, beauty, or lifestyle.
• Strong background in consumer PR and media relations.
• Established network within fashion and beauty media.
• Excellent communication and organisational skills.
• Strategic thinker with a proactive mindset.
• Experience working in a global, fast-paced environment.

Working Model

Hybrid (London-based office)

Pay range and compensation package

£65,000-£72,000 (plus Annual Bonus)

We celebrate diversity and are committed to creating an inclusive environment for all employees.

LHH is an employment consultancy that believes in talent, not labels. It is important to us that we run inclusive recruitment processes to support candidates of all abilities and encourage applicants of all backgrounds and perspectives to apply. LHH is committed to building an inclusive, supportive environment to enable candidates to explore the next steps in their careers. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.