Head of Brand

Great things are happening in the Europe and Australia (EUAU) region. Each day, our 2,500 plus colleagues bring their passion to our offices, manufacturing sites, R&D center, and commercial/distributor markets across Europe, Australia, and New Zealand. We are energized by over 150 years of bringing people together with the food they love. With beloved brands Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Fibre One, Latina Fresh and more, we are on a mission to become the undisputed growth leader in food for EUAU. In a world that’s ever-changing, we look to stay ahead and seek people who share our love of food and are hungry to shape the future.

Ready to lead and grow your career? - This leadership role requires strong brand-building skills and a willingness to expand into general management. You'll be responsible for creating award-winning campaigns, building brands with millions of loyal fans, and leading your team to success with energy and vision.

We are looking for a passionate, ambitious marketer to lead one of our brand teams at General Mills. We are looking for a strong brand builder and business leader to take us to the next level of growth in our markets.

What your role is

As the Head of Brand, you will proactively lead ‘Plan for Growth’ across all levers, considering global strategies & local needs, working collaboratively with global teams to influence their strategy definition & deliverables, to execute remarkable brand-building campaigns.

Lead the planning & delivery of annual targets and refine the current business model to create value for all stakeholders, by being the voice of your consumers & shoppers and engaging the trade externally to engender their belief in our brands, plans and drive AGS.

You will shape & own the outcomes of the monthly business planning cycle, including long-term forecast outlook, leading your reports & the broad cross-functional team in achieving the plan.

The Head of Brand contributes towards the broader marketing culture by being part of the marketing leadership team.

What you will bring to the team

You will be a dynamic marketing leader with 10+ years of experience in the CPG industry, with a history of creating impactful brand strategies that deliver outstanding results through the use of Marketing Mix Modelling.

You are passionate about brand building with a strong understanding of how this drives business performance.

You'll leverage your P&L expertise to develop innovative business models and be obsessed with solving consumer problems by deeply understanding behaviours, motivations, and needs.

A strong team leader who values developing the talent of the future and collaborates well cross-functionally to build trust through candid, respectful, productive discourse. This gives you the ability to navigate the organisation and influence at different levels.

What’s in it for you?

Work with Heart - offers us flexibility that also requires partnership to ensure we regularly come together in person for those moments that help drive our business forward. Our hybrid work policy means an average of 2 days per week in the office with the opportunity to finish at 15:00 on Fridays.

Wellbeing - We want our people to feel well and thrive, for this we offer free Headspace account for you and up to 5 friends or family members, ongoing activities, Employee Assistance Program and more.

Bonus - Our people are at the heart of what makes General Mills great, so when goals are reached, you'll be rewarded through our bonus scheme.

Health & Dental Insurances – All colleagues get the opportunity to join our insurances from day one.

Family & Carers Leave - Every family is unique. Our approach allows every family to have the opportunity to spend quality time-off to support them from the point of birth or adoption to care, with enhanced covers.

Enjoy other perks like enhanced pension contributions, subsidised canteen, access to both peer-to-peer recognition and discount platforms, 2 extra days for volunteering work, and more...