CRM & Lifecycle Marketing Lead

🎰 Ready to own retention at one of the UK’s fastest-growing social betting startups? We’re hiring a CRM & Lifecycle Marketing Lead to drive lifecycle strategy and keep our players coming back for more as we scale our marketing team.

Who are we?

📱 Founded in summer 2022 and EGR’s most innovative startup, Stakemate is revolutionising the UK’s sports betting scene with our #1 Social Sports Betting App . We’re a small, lean, seed-backed team that believes in extreme ownership and fast product iteration.

Our mission is simple: make betting a shared, exhilarating experience by bringing mates together to bet, chat about games, follow live odds, and celebrate wins in real time as a team – all in one seamless app. Learn more about us at and download our app.

About the Role

ℹ️ As the CRM & Lifecycle Marketing Lead at Stakemate, you’ll report directly to the Head of Growth and take full ownership of user retention strategy and execution.

Your mission : increase the number of players who stick around, come back, and stay engaged – turning first-time bettors into long-term loyal fans.

You’ll have a strong understanding of full-funnel marketing and growth marketing principles, and will take over day-to-day operations of our CRM (Braze) to build lifecycle journeys, reengagement, win-back and reactivation flows in addition to leading on retention strategy and working cross-functionally with product and operations teams.

🌱 This role requires equal parts strategy , execution and experimentation – the ideal candidate is someone who wants to blend deep CRM and Growth expertise with a wide understanding of marketing, product and strategy .

⚠️ Our marketing team is very small and we have no strategy-only roles . On any given day, you will be writing copy, working with the product team and taking team-wide meetings with the operations teams.

What you’ll do

• Drive our retention and lifecycle marketing vision : You’ll be directly responsible for the retention and reengagement of users, aligning growth, product and operations teams to ensure we are optimising for user retention and CLTV.
• Lead CRM campaign creation, execution and optimisation : You’ll work with the head of growth to define the overarching lifecycle marketing strategy, then gradually take over day-to-day execution and operation; defining segments, designing A/B tests, monitoring and reporting on results and continuously optimising things like open rates and conversion rates.
• Obsession with retention and thought leadership : You’ll be expected to approach our user retention with some level of healthy obsession, bringing best practices and industry standards to everything we do. This role is not CRM-only , and a strong focus on product testing and full-funnel thinking is emphasised.
• Own ongoing campaigns calendar : You’ll be making sure we have the sports content that users want, and that we’re marketing it to them at the right time across the right channels.
• Build a strong operational rhythm for retention : Own the briefing process, work directly with our designer where necessary, collaborate with QA and product teams to ensure you’re maximising the impact of campaigns.

Requirements

🔎 What We Are Looking For

• 3-5 years of experience in CRM, Growth Marketing, Lifecycle Marketing or Product Marketing within Consumer tech businesses or iGaming ( for candidates with no iGaming experience, some interest in sports and/or betting is expected) .
• Hands-on expertise with Braze, Optimove or similar including liquid personalisation, user canvas and journeys, segmentation and reporting tools.
• Strategic full-funnel marketing mindset with the ability to zoom in on tactical execution and zoom out on overall lifecycle performance and vision.
• Good understanding of key retention and engagement metrics , data analytics and experience optimising for retention, reactivation and churn prevention across CRM and product. Some understanding of Conversion Rate Optimisation tactics is ideal.

📌 Important Skills

• Extreme ownership – there is no micromanaging at Stakemate, and the ideal hire will be able to take over retention in stride.

• Strong instincts for messaging, user psychology, and behavioural marketing — you know how to speak to the right user at the right time.
• A collaborative communicator who thrives inside a small, focused, fast-paced marketing team.
• Experience working with Mixpanel, Segment, Looker, PowerBI or similar for analytics.
• Exposure to referral, loyalty, and bonus program design is a bonus.

📍 If you don’t fit all or most of the requirements but still think you might be a fit, please apply anyway. An interest in sports betting and commitment to learning and growth is as important as any of the required skills.

Benefits

💸 What We Offer

• £65,000 - £75,000 Annual Salary (depending on experience) + Stock Options.
• 25 annual leave days + public holidays
• Health + Dental Insurance
• An opportunity to be one of the first hires at an early-stage company with real growth opportunities into Head of Lifecycle as we scale.
• Dedicated budget for Braze training, growth tools, and marketing experimentation.

💻 Work Arrangements

At Stakemate, we believe that building a strong team culture is as crucial as innovating in the sports betting market. You will be a part of our London team and expected to come into the Borough Road office 3 days a week.

Interview Process

• Intro Call – 15 min call and intro to Stakemate to understand your background.
• Take-Home Task – An exercise to see your thinking and technical expertise in action.
• Task Review – 1hr call with Head of Growth and CEO to present your take-home task.
• Final Call - 1hr final round to meet the London based team.