Brand Manager

Brand Manager

Location: Canary Wharf

Hybrid: 2-3 days a week onsite

About Us

We’re Frive - the UK’s highest rated ready-to-eat meal brand. Our chef-prepared meals are made with nothing but real, natural ingredients, and they’re ready in minutes. Real food that fits real life.

We’re not just here to make healthy eating easy for busy people, we’re also on a mission to put real food back on the table, and to do that we need to continue building our brand across the UK (and beyond).

So, we’re looking for a Brand Manager to join our Brand team - leading on product marketing projects (inc. meal and website/ app product launches), supporting on Brand campaigns & activations, and bringing bold ideas that will help take Frive to the next level!

We work with people from all different backgrounds and communities and recognise our own biases. We strive to create a strong sense of belonging and believe we will be better equipped to achieve our goals by building a team that approaches problems from different angles, using different perspectives and experiences to solve problems. All qualified applicants will be considered and we have no regard for age, ethnicity, ability, gender, gender expression, gender identity, nationality, race, religion, or sexual orientation the more the merrier, and together we can achieve greatness

Mission

We help busy people enjoy natural, healthy eating with ready-to-eat meals delivered to their door, proven to support their health goals.

Vision

To transform health by revolutionising eating habits and restoring food to its natural form.

Values

Empowerment : We empower our people to make strong, independent decisions with confidence

Transparency : We share information openly and with intention

Open Communication : We communicate directly and honestly

High Performance : We foster an environment that attracts, retains, and rewards high performance

Agility: We encourage flexibility in our people by reducing blockers and prioritising their creativity and productivity

Impact

We’re looking for an ambitious, organised and commercially minded Brand Manager to support the day-to-day planning and execution of Frive’s brand strategy. You’ll lead on product marketing across Frive’s digital ecosystem (app, website, packaging), be the brand’s go-to for new & existing product launches, and support the rollout of brand campaigns across all owned channels.

You’ll also manage brand partnerships, help shape our merchandise and creator strategies, and play a key role in campaign reporting and optimisation. This is a cross-functional role that blends creative execution with commercial impact – ideal for someone who thrives on ownership, collaboration and results.

Responsibilities:

Product Marketing & Launches

• Lead on Digital Product Marketing: own and execute comms campaigns for website, app, and product updates.
• Be the Brand point of contact for new and existing meal launches – from naming and messaging to rollout and in-life support.
• Own and maintain Frive’s brand presence across digital platforms, ensuring consistency and clarity across touchpoints.

Campaign Delivery & Partnerships

• Plan and execute campaign rollouts across Frive’s owned channels, including website, CRM, packaging, social and app.
• Manage and grow Brand partnerships to support amplification, co-branded initiatives and cultural relevance.
• Lead the creation and distribution of Frive-branded merchandise.

Creator & Influencer Marketing

• Work with in-house teams and agencies to source, brief and manage creators for both organic and paid activity.
• Support the ongoing development of Frive’s influencer, ambassador and affiliate strategies.

PR & 360 Campaign Support

• Support the execution of Digital PR in partnership with Frive’s PR agency.
• Contribute to integrated 360 campaign planning across channels, supporting as needed.

Analysis & Reporting

• Lead on campaign reporting – tracking performance across key channels and summarising actionable insights.
• Work with the wider Brand and Growth teams to apply learnings and optimise future brand initiatives.

About You:

• Brand-Obsessed: You understand how to build and maintain a compelling brand across every customer touchpoint.
• Strong Communicator: You’re clear, concise, and confident in managing internal and external relationships.
• Commercially Smart: You balance creativity with a strong understanding of what drives awareness and impact.
• Highly Organised: You can juggle multiple projects with moving parts – without losing sight of the detail.
• Collaborative Operator: You’re great at working cross-functionally and bringing others on the journey.
• Comfortable With Data: You can measure what’s working and translate insights into action.
• Energetic & Proactive: You bring ideas to the table and take ownership to make them happen.

Benefits

Private Medical Insurance

25 days Holiday + Public

Bonus Scheme

A discount on our amazing food

Cycle to Work Scheme

Enhanced parental leave

Mintago Financial Wellbeing Platform – offering salary sacrifice options to make your money work smarter

What's next?

This is your chance to challenge the food industry, shape culture, and help build a creative studio that punches way above its weight. If you’re ready to make Frive famous — we want to hear from you.

If you are interested in learning more about the role and think this could be for you, then don't hesitate and apply now. We look forward to hearing from you and love hearing from people who are passionate about our purpose and vision.