Customer Marketing Manager

Hasbro European Services provides various services to Hasbro business units in Europe and the Middle East and Africa.

Bring your creativity, collaboration, and can‑do energy to Hasbro, where we build worlds, spark imagination, and create extraordinary experiences for fans across EMEA. We’re searching for a proactive, detail‑driven marketing manager who thrives in fast‑paced environments and loves turning bold ideas into flawless execution.

In this role, you’ll help shape our Customer Marketing strategy and elevate how our brands come to life across every shopper touchpoint — in‑store, online, and everywhere in between. If you’re excited by innovation, powered by teamwork, and ready to make real impact across iconic brands, this is your chance to help Hasbro play bigger, smarter, and bolder .

Location: UK, West London (Uxbridge), Stockley Park.

Hybrid working pattern: In-office requirement on Tuesdays, Wednesdays, and Thursdays. Option for remote working on Mondays and Fridays. Full-time hours.

Main Purpose

• Build the development and execution of shopper marketing plans at regional level, by localizing global assets or creating regional ones, in coordination with the customer marketing team and ensuring consistent execution across all omnichannel touchpoints.
• This role focuses on driving conversion at the point of sale through insights, toolkits, and activation support.
• Operating under the strategic direction of the Senior Customer Marketing Manager (Strategy) and collaborating cross-functionally to ensure consistent execution.

Specific Responsibilities

• Support the Senior Customer Marketing Manager strategy in ensuring omni-channel planning alignment, working closely with Global/ regional brand marketing and digital commerce teams.
• Lead end-to-end project management of shopper marketing initiatives, coordinating cross-functional stakeholders and managing external agencies (creative, production, POS, transcreation) to ensure timely, on-budget, and high-quality delivery of all activation assets.
• Demonstrate strong project management ownership, with the ability to work with limited direction or incomplete information, proactively designing new processes, ways of working, and solutions to enable effective shopper activation at scale. Brings a creative, entrepreneurial mindset to problem-solving and execution.
• Ensure executional assets are created on time and in full to enable the regional Customer Marketing team to focus and activate at scale to a clear set of prioritized customers and touchpoints.
• Build and deliver a comprehensive set of activation tools across in-store, online & retailer experiential touch points including :
• The Corporate and retail catalogue
• Shopper toolkits and retail activation
• The overall experience concept in collaboration with marketing
• Permanent Pop Materials for main brands
• The role will also collaborate closely with e-commerce team to ensure consistent use of assets across EMEA
• Collaborate with the transcreation team to ensure all assets / toolkits are delivered on time & localized for regional relevance while maintaining brand consistency.
• Collaborate cross-functionally with Global & Regional brand marketing to ensure aligned, effective execution.
• Manage relationships with marketing/Customer marketing, agencies, and cross-functional teams to produce high-quality and innovative marketing materials.
• Manage timelines, producing, and deploying POS materials and shopper assets.
• Gather insights on shopper behavior, retail environment, and competitive activity to support the creation of effective shopper plans.
• Contribute to post-activation reviews and ROI assessments led by the Sr Customer Marketing Manager.
• Integrate innovative creative and / or technologies into retail activation plans to ensure Hasbro is delivering an industry leading experience
• Support the creation of case studies to scale learnings across markets.
• Help maintain tracker systems for asset delivery, activation status, and market readiness.
• Support the Sr Customer Marketing Manager Centralization by providing budget recommendations for planned activities

Skills:

• Proven experience in trade, brand, or shopper marketing, ideally within the FMCG, retail, or toy/entertainment sector.
• Strong project management skills, with proven ability to lead complex initiatives end-to-end, managing timelines, agencies, and multiple stakeholders.
• Creative and entrepreneurial mindset, able to identify opportunities, challenge the status quo, and translate ideas into practical execution.
• Comfortable working with ambiguity and limited information, with the capability to define new processes, frameworks, and ways of working where none exist.
• Resilience, flexibility & working at pace – able to cope well with changing directions/juggling and a thoughtful risk taker.
• Excellent organizational skills, with strong attention to detail.
• Proficiency in managing multiple stakeholders across a matrixed environment.
• Strong communication skills
• Champion continuous improvement & able to lead cross departmental/multi market projects.
• Comfortable working in dynamic, highly collaborative environment with a growth mindset.

We Play to Win with our Leadership Principles:

• Knowing is Half the Battle
• Break the Mold
• Take Charge
• Be Legendary
• Friendship is Magic
• Matrix of Leadership

#LI-Hybrid

Hasbro is an Equal Opportunities Employer

The above is intended to describe the general content of the role, and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or role requirements. We value diversity at Hasbro, and do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, or disability status.

Interviews at Hasbro take place in person and virtually as part of our recruitment process. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and you have a medical condition or an individual need for adjustment to our process, and you believe it may affect your ability to be at your best, please let your recruitment partner know, so we can consider how best we can support you and make any adjustments that may reasonably be needed.