Social Media Manager

Job Description

About Footballco

Footballco creates more football content, across more platforms & languages than anyone else, reaching over 700 million football fans across the world each month. Our consumer brands include GOAL, Mundial and many more – no one else has our reach or depth of understanding within the game. We’re a company with over 300 employees globally engaging a huge audience (our channels generate over 2 billion video views a month) and we work with exciting partners in the UK, US and around the world.

About the Role

This is a freelance role.

Footballco is looking for a Spanish-speaking Social Media Manager based in the UK to join GOAL’s social planning and publishing team. You’ll be responsible for driving platform engagement, growth, revenue and brand presence through content that Spanish-speaking football fans will love.

You’ll be involved in GOAL’s daily social output and work closely with other teams (e.g. production) to create compelling content in GOAL’s tone of voice. You’ll also support commercial delivery for sponsorship and adaptation of Footballco IP.

This temporary role is ideal for someone with a minimum of four years of experience as a social media manager, ideally within sport business, and an in-depth understanding of football culture.

Job Responsibilities

• Execute GOAL’s social media strategy across platforms. We publish on TikTok, Instagram, YouTube, Facebook, X, and Spotify.
• Daily social publishing, community management and audience engagement, creating and overseeing detailed content rollout plans where applicable.
• Advise on social captions, thumbnails and content flow to optimise storytelling and maximise reach for a Spanish-speaker audience.
• Manage and feed into GOAL’s Social Planner to deliver audience and commercial content against key milestones and deadlines, as well as the football calendar.
• Lead creative ideation and ensure content output is on-brand, innovative, and platform-native.
• Monitor content performance, analyse data and share actionable insights to refine future publishing plans on Footballco’s portfolio of social channels.
• Absorb social trends, platform updates and emerging formats to keep GOAL leading the way globally with its social content.
• Collaborate with our team and client services on commercial delivery where sponsorship and adaptation of GOAL’s own IP is part of a campaign.
• Work with the Brazil and Global teams to develop and evolve existing projects
• Willingness and availability to work around big football moments and shoots, which may require evening and weekend work for specific projects.

Skills and Experience

• Native Spanish speaker preferred, fluency in Spanish is a must
• Minimum four years’ experience planning and publishing audience-driven content on social media channels.
• Comfortable editing short-form video content and adding subtitles
• Solid working knowledge of Adobe Photoshop
• Proven track record of growing audiences and engagement across major social platforms.
• Passion for football and strong knowledge of both the Spanish-speaking world and global game.
• Deep understanding of football culture, fan communities, and the wider media landscape.
• Experience writing video scripts and content plans, as well as providing astute and actionable feedback for others within the team and in other departments would be ideal, or at the very least a willingness to pick up and learn the ropes.
• Strong editorial judgement and creative ability to react to breaking news and viral opportunities.
• Proficiency in social analytics tools.
• Excellent copywriting skills, adhering to GOAL’s tone and brand voice.
• A collaborative attitude and excellent communication skills – able to work effectively with talent and production teams.