Group Financial Accountant

Croud
London

ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

As the Group Financial Accountant, you will oversee the financial accounting and reporting for the Group alongside ensuring compliance with accounting standards and supporting statutory financial reporting. You will report directly to the Head of Finance and work closely with the Financial Controller and Financial Accountant, shaping the future of one of the most dynamic companies in the digital marketing industry.

RESPONSIBILITIES

Month end Close and Statutory Reporting

  • Own the month end close process, ensuring all tasks are completed in a timely manner across the team in line with the timetable
  • Month end journal postings.
  • Liaising with external auditors and managing the audit timetable for the team.
  • Work with the Financial Accountant to ensure all balance sheet accounts are reconciled on a monthly basis.

Payroll posting and reconciliation

  • Posting of payroll reports to Xero on a month basis
  • Updating p&l payroll reconciliation for all entities on a monthly basis (audit requirement)
  • Working closely with the Head of Global Payroll & Benefits to investigate any payroll discrepancies

Treasury & Cashflow management

  • Admin role on each of the banking platforms alongside the financial controller to ensure all KYC requirements are met and access requirements for team are updated as necessary.
  • Approval of weekly payment runs within the banking platforms alongside the Financial Controller.
  • Assist the Finance controller with updating the 26 week cashflow forecast.

Compliance

  • Prepare quarterly Group UK VAT return.
  • Assist with Corporation tax returns for the UK & USA.
  • Liaise with outsourced bookkeeper in MENA to assist with statutory filings.
  • Manage the sales and use tax filings for the USA entities.
  • Support the Financial Controller and Head of Finance with other tax and statutory filings across the Group.

Process Improvement and System optimisation

  • Identifying and implementing process improvements to enhance the efficiency and effectiveness of the finance function
  • Optimise and maintain the Xero accounting system as the business grows

Other duties

  • Oversee debtor recoverability
  • Ad-hoc duties and projects as assigned by the Head of Finance or Financial Controller.
  • Management of Finance Assistant

PERSON SPECIFICATION

  • Detail-Oriented : Meticulous attention to detail with a strong analytical mindset and methodical approach to tasks.
  • Problem-Solving : Exceptional problem-solving skills, complemented by the ability to take initiative and drive solutions independently.
  • Proven Expertise : Extensive experience in finance, and a background in Audit.
  • Technical Proficiency : Advanced skills in Microsoft Excel (e.g., VLOOKUP, Pivot Tables) and familiarity with accounting software like Xero or equivalent ERP systems.
  • Communication : Excellent interpersonal and stakeholder management skills, capable of building strong relationships across all levels of the organization.
  • Qualifications : Chartered Accountant, preferably ACA from a top 20 firm.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

  • 25 days holidays holiday per year with the option to purchase an additional 5 days
  • Discretionary annual performance based incentive
  • Sales Commission
  • Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
  • Recruitment Referral Bonus
  • Health & Wellbeing Contribution
  • Ride to Work Scheme
  • Railcard & Season Ticket Loan
  • Home Office Equipment (chair and screen)
  • Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
  • Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
  • Life Assurance & Income Protection
  • Medical Cash Plan
  • Pension
  • Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
  • Peer Recognition: Through our “Bonusly” program
  • Team Off-Sites & Social Events
  • Year-round Holiday Celebrations
  • Flexible Working Options
  • A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

  • In it together - our value on integration, collaboration and outcomes
  • Eye on the future - our value on futurism, creativity and passion
  • Generous in spirit - our value on people, development and inclusion
  • Do what you say - our value on integrity and accountability
  • Make a difference - More than a value, this is our guiding principle. It ensures we grow the right way, broadens our impact beyond Croud, and strengthens our purpose
Posted 2025-07-11

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