Landing Page Optimisation and Experimentation Manager

Title: Landing Page Optimisation and Experimentation Manager

Location: Hybrid – 3 days per week in our London office near Tower Hill

Position: Perm

About PetLabCo….

PetLabCo. is the world leader in DTC pet supplements with a 9-figure revenue, profitable and rapidly growing with ambitious plans for global expansion. We have a loyal community of loving pet parents and over 5 million happy dogs whose lives have been positively impacted by our innovative products. Our team is vibrant, fast-moving, and customer-driven where high-performers are valued and rewarded. And it is the ideal place for an ambitious, hardworking, animal lover who wants to progress their career rapidly.

A Day In The Life…

We move quickly and think ambitiously, so you will thrive in a fast paced environment where curiosity, initiative and a willingness to get stuck in are valued. If you enjoy variety, ownership and the chance to make a real impact, you will fit right in with our pack. In this role you will report to the Head of Product and Optimisation while working closely with our Director of Creative Strategy and Media Buying and Head of Copywriting. Together you will shape and deliver high performing landing page strategies, using a test and learn approach to continuously improve results.

You will help drive efficiency across our tech stack, teams and workflows, ensuring ideas move quickly from insight to execution. Your focus will be on creating and continually improving landing experiences that truly connect with our website visitors, with particular attention to copy and content through a relevancy lens. Much of this work will support paid media channels and will rely on a strong understanding of the full end to end user journey.

No two days will look the same. From spotting opportunities in performance data to launching new experiments and delivering impactful landing pages, you will play a key role in driving growth. The role brings together creativity, problem solving, analytical thinking, data storytelling, project planning and clear communication, giving you the opportunity to learn quickly, test new ideas and see the direct impact of your work.

Your day to day will look a little bit like this…

• Continuously monitor and analyse growth metrics and campaign performance, turning data into clear insights and bold ideas that unlock new opportunities for optimisation and impact.
• Immerse yourself in the strategic thinking and decision making of our media buying and PPC teams, collaborating closely to launch high quality landing pages that stay aligned with campaigns, respond quickly to changing marketing needs and deliver engaging user experiences.
• Manage and lead multiple landing page initiatives from idea through to launch and optimisation, coordinating delivery through Jira to keep work prioritised, visible and moving quickly while ensuring projects achieve clear goals and measurable impact.
• Balance fast moving trading activity with longer term growth strategy, enjoying the variety of switching between rapid experimentation and bigger strategic opportunities.
• At PetLabCo., we embrace experimentation, so you will confidently take ideas from concept to delivery, measurement and decision making in a culture that encourages smart risk taking and learning through data.
• Work cross functionally with teams including UX and Design, Direct Response Copywriting, Product Delivery, Engineering, Compliance and Data, building strong partnerships to bring ideas to life quickly and effectively.
• Stay close to industry trends and best practices that drive growth, especially in areas such as conversion rate optimisation and A B testing, bringing fresh thinking and new ideas into the team.

Requirements

What You Need…

• Strong experience designing and running experimentation programmes, including A B testing, multivariate testing and split URL testing, with a clear understanding of how to generate reliable insights that drive landing page and campaign optimisation.
• A solid understanding of digital marketing performance, ideally within paid media environments, with confidence working with metrics such as CAC, CPA, click through rate, conversion rate and LTV to guide decision making.
• Hands on experience with experimentation platforms such as Optimizely, Adobe Target or VWO, enabling you to launch, manage and analyse tests effectively.
• Strong analytical skills with the ability to uncover meaningful insights using tools such as like FullStory, Hotjar, Glassbox or Contentsquare.
• A good understanding of UX and conversion principles so you can translate data and insights into clear improvements to landing page journeys and user experience.
• Experience working with CMS platforms and confidence implementing page or content changes to support rapid testing and iteration.
• A collaborative mindset and strong communication skills, working closely with the Director of Creative Strategy and Media Buying and the Head of Copywriting to shape and optimise high performing landing page experiences.
• A proactive approach to copy and content optimisation, with a working understanding of copywriting principles so you can confidently suggest and test improvements across landing pages and campaign messaging.
• To be comfortable collaborating with senior stakeholders, including regular exposure to C suite leadership who are actively involved in marketing and media buying, contributing strategic thinking and hands on expertise to experimentation and growth initiatives.

Benefits

• Private Health Care through Vitality
• Generous Annual Leave - 28 days + public and bank holidays
• Help@Hand – Employee Assistance Programme
• Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5%!
• Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
• Nursery Salary Sacrifice Scheme
• Generous Learning and development budget – We always want you to keep learning.
• Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin once a year.
• Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
• Working Environment – dogs are welcome!
• Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
• Discount Vouchers & Gym Memberships – get discounts at a whole range of retailers and gym memberships through our provider, WellHub.
• Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
• Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
• Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental

Diversity & Inclusion Statement

PetLab Co. is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation, and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!